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Collection

Anthony Weir papers, 1954-1996 and undated 4.7 Linear Feet — 2,625 Items

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies. The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

Collection
Professional golfer and celebrity spokesperson. Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection

Irving B. Gerson papers, 1937-2007 and undated 23.0 Linear Feet — 0.05 Gigabytes — 1,903 Document files

Marketing executive and author based primarily in Chicago. Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels, phonograph record) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish.

Collection

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Collection
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Hilton was a radio and management consultant who joined the Public Relations Department of JWT, and held positions of Chief Operating Officer and President of the Telecommunications Division at JWT during the 1970s. The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program Balance Sheet; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program "Balance Sheet"; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears.

Collection
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association.

Collection

Randy Riddle Phonodisc Collection, 1920s-1965 5 Linear Feet — 321 Items

Randy Riddle is a Senior Consultant in the Teaching Innovation Department, Duke University, and a collector of rare phonodiscs. Collection includes aluminum, lacquer, shellac, and vinyl discs of various sizes.

The Randy Riddle Phonodisc Collection includes three series: Commercially-released Records, Radio programs, and Non-radio programs. The Commercially-released Records series consists of thirty-four 12 inch (78 rpm) gramophone records and one 45 rpm record, most of which were marketed to Black audiences as "race" records. Each includes two songs, one per side, by an artist. Most of the records are in good or excellent condition. Artists represented in this collection are: Emitt Slay Trio, Bert Williams, Moran and Mack, The Orioles, Billy Wright, The Couplings, Bob Howard and his Boys, The Midnighters, Jimmy Bowen with the Rhythm Orchids, The Clovers, Chuck Miller, Miles Davis and his Orchestra, The Original Casuals featuring Gary Mears, Eunice Davis with Orchestra, Ivory Joe Hunter, Cab Calloway and his Orchestra, Howlin Wolf, Varetta Dillard, Louis Armstrong and his Orchestra, Louis Jordan and his Tympany Five, Carson Robinson, Young Jessie, Chuck Webb and his Orchestra, Socko Underwood, Brownie McGhee, and Bull Moose Jackson and his Buffalo Bearcats. One disc, by Johnny Rebel, is a white supremacist recording of hate speech supporting the Ku Klux Klan.

The Commercially-Released Records series has not been converted to a digital format, meaning that there are no use copies available at this time. Use copies must be made before researchers can access this material. Contact the Rubenstein Library with questions.

The Radio programs series includes both 12-inch, 16-inch, and 17-inch transcription discs, on carriers including aluminum lacquer, shellac, and vinyl. Programs include recordings of both original on-air broadcasts as well as rebroadcasts by organizations such as the Armed Forces Radio Service. Frequently, the discs include only excerpts or pieces of a program, and program runs are not complete (many include only one or two episodes). Titles in the collection are: Air Adventures of Jimmie Allen (stamper discs), Aladdin Lamp, Alka Seltzer - Vass Family/Hoosier Hot Shots, American Cancer Society Fund Drive, American Family Robinson, American Radio Newsreel, America's Famous Fathers, Any Bonds Tonight and Americans at Work, Armed Forces Radio Service: Supper Club, Battle at Thunderblow, Bea Kalmus, Behind the Scenes in Hollywood, Billie Burke Show, Calling All Cars, Canary Pet Show, Choose a Song Partner, Christmas Seals Campaign, Clif and Lolly, the Nuts of Harmony, Coke Club, Coleman Cox, Columbia demonstration record, Curtis H. Springer for Acidine, D-U-Z Does Everything promotional record, Dwight Eisenhower the Grass Roots Boy, FBI in Peace and War, Fraternal Order of Eagles Speech, Gillium and Atterbury/The Two Daffydils, Gleason and Armstrong, Globe Theatre, Grady Cole and the Johnson Family Singers/Douglas MacArthur Speech, Harlem Hospitality Club, Hearts in Harmony Prevue, It's Time to Smile, Lest We Forget, Light Up and Listen Club, Louie's Hungry Five, Mad Hatterfields, March of Dimes Campaign, Mercury Theater on the Air - War of the Worlds, Monticello Party Line, NBC promotional disc - Introduction to Listen Magazine, NBC promotional record - Good New Summertime, Ollendorf Watch Makers, Pick and Pat, Plantation Echoes, Police Reporter, Ports of Call, Red Horse Ranch, Reno Rides the Range, Sally in Hollywoodland, Skinner's Romancers, Southland Echoes, Suspense - the Lost Special, Tandy Mackenzie and His Hawaiian Music, This is the Blue Network, Twenty Questions, Uncle Remus, Union Leader Tobacco, Weird Tales, When a Girl Marries, Witch's Tale, Works Progress Administration Presents, WREN Lacquers, and Your Home Front Reporter. Other programs include discs associated with the 1933 Century of Progress International Exposition and the Townsend Plan, and one laserdisc, the Sears 1981 Summer Tele-Shop Catalog.

The Radio Programs series has digital use copies available for the bulk of the items, including high-resolution scans of some records' labels. Original transcription discs are CLOSED to use. Digital use copies are indicated in the item lists for each program, as a digital "SET," and may be requested using the Request button on the collection guide page.

The Non-radio programs series includes narration phonodiscs for use in the 1933 Century of Progress International Exhibition, phonodiscs accompanying information on the Townsend Plan, and a digital version of the Sears Roebuck catalog on laserdisc.

Collection

Sears Catalog collection, 1902-1994 12.25 Linear Feet — 55 items

Department store chain founded in 1893 as a mail order business; one of the largest retailers in the United States. Collection consists of seasonal catalogs and wish books spanning the years 1910-1994. Catalogs featured the full range of items sold by Sears, from clothing to appliances and toys, and served as a bridge between the company's walk-in department stored and direct marketing mail order business. Initially featured unbranded products before adopting a number of Sears' house brands and eventually featuring nationally branded products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of seasonal catalogs and wish books spanning the years 1902-1994. Catalogs feature the full range of items sold by Sears, from clothing to appliances and toys, and served as a bridge between the company's walk-in department stores and direct marketing mail-order business. Initially featured unbranded products before adopting a number of Sears' house brands and eventually featuring nationally branded products.

Collection
American retailer founded 1886 in Chicago, Ill. Consumer Information Services produced a series of instructional filmstrips and booklets on a range of home improvement projects. Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.