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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Eastman Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Domestic Advertisements were collected from JWT offices in the United States, primarily from New York, Chicago and Detroit.

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford "Collateral Literature," houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These "house" advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ("Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The Review Board Records, J. Walter Thompson Company's New York Office's primary mechanism for controlling the quality of its services, span the years 1947 and 1953-1976 (bulk 1956-1974). Senior-level creative, account, and management personnel composed the Review Board. It provided guidance to account teams, which were assigned to manage advertising for particular clients, and ensured that client campaigns reflected the cumulative wisdom of the Company's most experienced employees. Frequent changes in the Review Board system make a brief description of its operations impossible, but generally, five to eight creative, account, and management personnel comprised a Review Board for each advertising account. Clients' different brands might have a separate Review Board for each product. Individual Review Board members usually had responsibility for a dozen or more accounts. The procedures called for meetings at least once a year and every time account representatives considered a major campaign. The records consist of meeting minutes, correspondence, memoranda, and reports. Clients represented include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert, Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a number of others.

The Procedures Series documents the organization and format of the Review Board over time. Also reflected is a widely held perception that the Review Board system was itself in need of some quality control. Confusion over time about the Board's scope and purpose led to numerous attempts at explaining and refining its procedures. The series is organized into the following subseries: Reports, Domestic Correspondence, International Correspondence, and Chronologies and Lists.

The Meetings Series documents the activities of the Review Board, focusing on advertising campaign strategies for JWT's clients. It forms the bulk of the collection.

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The papers of Shirley F. Woodell span the years 1943 to 1958. They consist of correspondence, memoranda, reports, maps, notes, itineraries, and a photograph album. The collection documents the operations of the J. Walter Thompson Company in Mexico, the Caribbean area, and Latin America, primarily through correspondence and reports written by Woodell during and immediately after his business trips. The bulk of the collection consists of Woodell's accounts of his field trips written, often daily, to J. Walter Thompson Company executives and staff. There is also correspondence to representatives of some of the company's clients. The collection documents the process of marketing a wide variety of American products, from cosmetics to automotive parts, in an international market. Local uses of products and the ways in which competitive products affected the markets for clients' products were also described because local economic and cultural factors affected decisions about advertising and distribution.

The correspondence and reports convey information relevant to advertising, however the collection also includes more general observations of an American traveler in foreign countries. Social customs, traditional cultures, political situations, and Indian peoples of many countries are noted throughout the manuscripts. Clients of the J. Walter Thompson Company represented in the collection include Chesebrough-Pond's, Ford Motor Company, Eastman Kodak Company, J.B. Williams Company, Kraft Foods Company, Pan American World Airways, Parker Pen Company, Reader's Digest Association, and Standard Brands Incorporated. A business trip Woodell made during his earlier employment with McCann-Erickson Worldwide is also documented. A record of one business trip to England, France and Belgium is included.

In correspondence, memoranda, and reports, Woodell describes meetings with product distributors, retailers, dealers, and other advertising executives, including information about their business operations as well as their personal characteristics. Print and radio advertisements, billboards, and signs are discussed with regard to both their market success and attendant production problems. Costs, production facilities, and translations from English to Spanish, Portuguese, or French were often problematic. Traveling on behalf of his company and its clients, Woodell was responsible for a myraid of details and conducting business at a distance from the company's New York office was often difficult. He was occasionally exasperated by delays or apparent lack of attention to his requests for information or assistance. Woodell also describes his accommodations, parties and other social functions that he attended.

The Photograph Album, titled "Friends," contains candid portraits of personnel from the J. Walter Thompson Company's New York Office and its various International Division offices, and representatives of the company's client businesses.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.

The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are "Worth More...and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

The collection is organized into two series: General Files and Client Files.

The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.

The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.