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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Bill Sharfman was an executive who worked in strategic planning for JWT USA in New York as well as for the JWT subsidiary Brouillard Communications before opening his own agency, Sharfman & Co. The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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Collection includes black and white photographs of clothing, department, furniture, grocery, hardware, household appliance, music and musical instrument, shoe and other retail store window displays, signs and interior merchandise displays of businesses in the San Jose, California area. Photographs also depict clerks and store employees at work as well as storefront street scenes. Companies represented include Albers, Armour Star, Bauer & Black, Best Foods, Hart Schaffner & Marx, Montgomery Ward, Pacific Gas, Standard Oil (Calol, Pearl Oil, Red Cross gasoline, Zerolene Oil), Sunkist, Vellumoid and Victor records. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes black and white photographs of clothing, department, furniture, grocery, hardware, household appliance, music and musical instrument, shoe and other retail store window displays, signs and interior merchandise displays of businesses in the San Jose, California area. Photographs also depict clerks and store employees at work as well as storefront street scenes. Companies represented include Albers, Armour Star, Bauer & Black, Best Foods, Hart Schaffner & Marx, Montgomery Ward, Pacific Gas, Standard Oil (Calol, Pearl Oil, Red Cross gasoline, Zerolene Oil), Sunkist, Vellumoid and Victor records. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Woolworth's was a discount retail chain founded by Frank W. Woolworth in 1879 in Lancaster, Pa. now doing business as Foot Locker, Inc. Collection is comprised of a photograph album depicting shop window and department store floor displays featured at the Spring Convention of the Woolworth Chicago District. Displays feature a variety of goods including candies and confections, cosmetics, sewing supplies, publishing and printing, and women's clothing. Companies represented include American Colortype, Luxor, Maybelline, Merrill Publishing, National Candy, Regensteiner, Revlon (Cutex), Spool Cotton (Coats & Clark), Standard Oil, and Whitman Publishing. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection is comprised of a photograph album depicting shop window and department store floor displays featured at the Spring Convention of the Woolworth Chicago District. Displays feature a variety of goods including candies and confections, cosmetics, sewing supplies, publishing and printing, and women's clothing. Companies represented include American Colortype, Luxor, Maybelline, Merrill Publishing, National Candy, Regensteiner, Revlon (Cutex), Spool Cotton (Coats & Clark), Standard Oil, and Whitman Publishing. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.