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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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Helayne Spivak is an advertising executive and educator based in New York and Richmond, Va. Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Irving B. Gerson papers, 1937-2007 and undated 23.0 Linear Feet — 0.05 Gigabytes — 1,903 Document files

Marketing executive and author based primarily in Chicago. Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels, phonograph record) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, autobiographical writings, research reports, short stories, manuscripts of memoirs and novels, clippings and other printed materials, as well as audiovisual materials (videocassettes, microfilm, audiotape reels) and electronic records on floppy disks. Topics include Gerson's work history in advertising, marketing and consulting; personal and family life; reflections on aging and career changes; and reminiscences of Gerson's experiences in the military during World War II. Companies represented include Elgin, Gerson Howe & Johnson, Hammond Organ, Irving B. Gerson Company, Robert Haas Advertising, Sears, W.T. Grand, Whirlpool and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Lester Wunderman papers, 1946-2010 and undated 60 Linear Feet — 42000 Items

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English.

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Margaret Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients. A poet, columnist, and author of prose work, she contributed frequently to national magazines and published several books. The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gourmet Foods, Gimbels, Macy's, Martex, Moore-McCormack Lines, Norcross, Norsk, Pabst, and Simmons Beautyrest.

The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Arrow, Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gimbels, Gourmet Foods, Macy's, West Point Pepperell (Martex), Moore-McCormack Lines, Norcross, Norsk, Pabst, Simmons Beautyrest, and Wrigley. Materials that predate Fishback's birth consist of a small collection of 19th-century prints and illustrations.

The collection is organized into three series: Personal Files, Writings, and Advertising.

The Personal Files Series chiefly documents Fishback's personal life through personal correspondence, datebooks, diaries, and photographs. Also included are a number of items collected by Fishback such as etiquette books, newspaper clippings, church bulletins, and travel memorabilia. Biographical data, chiefly news articles, provide secondary source material about Fishback and her family.

The Writings Series documents Fishback's writing career, containing her published works as well as a large amount of work in unpublished form. Writings include articles and light poetry written for national news and general-interest publications such as Collier's, Liberty, Life, Look, the New York Times, New Yorker, Saturday Evening Post, and Time. Writings also include Fishback's contributions to women's magazines such as Cosmopolitan, Family Circle, Glamour, Good Housekeeping, Judge, Mademoiselle, McCall's, War Brides, Woman's Day, and Woman's Home Companion. A large number of Fishback's poems were reprinted as compilations; Fishback also compiled her own work in several scrapbooks. Materials represent Fishback's writings for children, including a promotional booklet for Martex and an English translation of a German poetry book. In addition to general prose and poetry, this series also includes materials collected and produced for a column entitled "Woman-Talk," which Fishback wrote for Liberty from 1943 to 1947. Also included are short stories, greeting card work, letters to magazine and newspaper editors, speeches for various events such as author talks and advertising conventions, and other miscellaneous writings. General files document the administrative aspects of Fishback's writing career. These files contain correspondence, chiefly between Fishback and various editors and publishers, as well as financial and legal materials.

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co. Department Store, as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Advertising executive who worked for Benton & Bowles and Young & Rubicam agencies in New York, Germany and Sweden. Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print advertisements, storyboards, sketches, scripts for radio and television commercials, photographs, slides, other printed materials, audio tape reels and television commercials on videotape and 16mm and 35mm films. Companies represented include Benton & Bowles, Bushmill's, Chesebrough-Pond's, Drackett (Nutrament), Eastern Airlines, General Foods (Sanka, Yuban), Goodyear, Gulf Oil, Kemp Seafood, Piels beer, Procter & Gamble, Texaco, Trygg Hansa, United Fruit (Chiquita) and Young & Rubicam. Materials are in English, German and Swedish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising executive who worked in a number of agencies in Chicago and New York. Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.