Alvin A. Achenbaum papers, 1948-2011 and undated

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Summary

Creator:
Achenbaum, Alvin A.
Abstract:
Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
117 Linear Feet
80,000 Items
Language:
Material in English
Collection ID:
RL.00010

Background

Scope and content:

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

Biographical / historical:
Chronology List
Date Event
1944-1946
U.S. Army Air Corps
1950
B.S., Economics, UCLA
1951
M.S., Economics, Columbia University
1951-1957
McCann-Erickson Agency: Manager of Market Research; Economist and Market Analyst
1952-1957
Ph.D. candidate, Economics, Columbia University
1957-1971
Grey Advertising: Director of Marketing and Research; Vice President and Director of Marketing Services; Executive Vice President
1957-1971
Independent Research Company: interviewer and coder
1961-1964
Instructor, Bernard Baruch Graduate School of Public and Business Administration
1967
Instructor, Advanced Advertising Institute at New York University Graduate School of Business
1971-1974
J. Walter Thompson Company: Executive Vice President and Director of Marketing Services and Corporate Planning
1974-1989
Canter, Achenbaum, Associates: Chairman of the Board
1987-1996
M/A/R/C Group: Outside Member of the Board
1989-1992
Backer Spielvogel Bates: Vice Chairman; Member of the Board
1993-1995
Achenbaum Associates: President
1995-2004
Achenbaum Bogda Associates: Chairman of the Board
2005-present
Achenbaum Institute of Marketing: President and Chief Executive Officer
Acquisition information:
The Alvin Achenbaum Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
Processing information:

Processed by Richard Collier, Cambridge Van Wagoner, May 2013

Encoded by Richard Collier, May 2013

Accession 2012-0177 is described in this finding aid.

Arrangement:

Collection is organized into eleven series: General Files; Achenbaum Associates; Achenbaum Bogda Associates; Achenbaum Institute of Marketing; Achenbaum Marketing Communications; Backer Spielvogel Bates; Canter Achenbaum; Grey Advertising; J. Walter Thompson Company; Large Format Materials; and Writings and Speeches. Original folder titles have been maintained where possible.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Alvin Achenbaum Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.