Alvin A. Achenbaum papers, 1948-2011 and undated
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Summary
- Creator:
- Achenbaum, Alvin A.
- Abstract:
- Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 117 Linear Feet
80,000 Items - Language:
- Material in English
- Collection ID:
- RL.00010
Background
- Scope and content:
-
The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.
- Biographical / historical:
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Chronology List Date Event 1944-1946 U.S. Army Air Corps1950 B.S., Economics, UCLA1951 M.S., Economics, Columbia University1951-1957 McCann-Erickson Agency: Manager of Market Research; Economist and Market Analyst1952-1957 Ph.D. candidate, Economics, Columbia University1957-1971 Grey Advertising: Director of Marketing and Research; Vice President and Director of Marketing Services; Executive Vice President1957-1971 Independent Research Company: interviewer and coder1961-1964 Instructor, Bernard Baruch Graduate School of Public and Business Administration1967 Instructor, Advanced Advertising Institute at New York University Graduate School of Business1971-1974 J. Walter Thompson Company: Executive Vice President and Director of Marketing Services and Corporate Planning1974-1989 Canter, Achenbaum, Associates: Chairman of the Board1987-1996 M/A/R/C Group: Outside Member of the Board1989-1992 Backer Spielvogel Bates: Vice Chairman; Member of the Board1993-1995 Achenbaum Associates: President1995-2004 Achenbaum Bogda Associates: Chairman of the Board2005-present Achenbaum Institute of Marketing: President and Chief Executive Officer - Acquisition information:
- The Alvin Achenbaum Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
- Processing information:
-
Processed by Richard Collier, Cambridge Van Wagoner, May 2013
Encoded by Richard Collier, May 2013
Accession 2012-0177 is described in this finding aid.
- Arrangement:
-
Collection is organized into eleven series: General Files; Achenbaum Associates; Achenbaum Bogda Associates; Achenbaum Institute of Marketing; Achenbaum Marketing Communications; Backer Spielvogel Bates; Canter Achenbaum; Grey Advertising; J. Walter Thompson Company; Large Format Materials; and Writings and Speeches. Original folder titles have been maintained where possible.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising -- History
Advertising -- United States -- History
Marketing research
Advertising
Marketing research -- United States
Advertising agencies -- History
Advertising agencies
Advertising executives
Advertising agencies -- United States -- History
Marketing
Advertising executives -- United States
Marketing consultants
Marketing -- United States
Marketing consultants -- United States - Format:
- Photographs
- Names:
- Warner-Lambert Company
PCA International
Nissan Motor Corporation in U.S.A.
Philip Morris and Company
Pfizer Inc.
Revlon, inc.
Quaker Oats Company
United States. Department of Defense
Toyota Jidosha Hanbai Kabushiki Kaisha
Bates Worldwide (Firm)
General Telephone & Electronics Corporation
Campbell Soup Company
Bristol-Myers Company
Block Drug Company
Distillers Corporation -- Seagrams Ltd
Dentsu
Dairy Queen (Firm)
Chrysler Corporation
7-Eleven, Inc.
AT&T (Firm)
American Red Cross
American Honda Motor Company
Kayser-Roth Corporation
Kia Motors
Joseph T. Ryerson & Son
K-Mart Corporation
Nationwide Mutual Insurance Company
Nestlé
Metropolitan Transit Authority
Miller Brewing Company
Grey Advertising, Inc.
Franklin Mint
General Foods Corporation
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
Hallmark Cards, Inc.
Integrity Music, Inc.
Achenbaum, Alvin A.
Contents
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- Preferred citation:
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[Identification of item], Alvin Achenbaum Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1qp46