A.C. Nielsen Company. Media research reports, 1978-1989
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Summary
- Creator:
- A.C. Nielsen Company
- Abstract:
- A.C. Nielsen is a media research and information management company founded in 1923, based in New York, currently known as Nielsen. Collection consists of newsletters, serial publications, and promotional brochures produced by the A.C. Nielsen Company. Materials primarily relate to Nielsen's research into television audience research; media broadcast ratings; television ownership; broadcast stations; and retail promotional activities such as coupons and refunds/rebates. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.2 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.12020
Background
- Scope and content:
-
Collection consists of newsletters, serial publications, and promotional brochures produced by the A.C. Nielsen Company. Materials primarily relate to Nielsen's research into television audience research; media broadcast ratings; television ownership; broadcast stations; and retail promotional activities such as coupons and refunds/rebates.
- Biographical / historical:
-
A.C. Nielsen is a media research and information management company founded in 1923, based in New York.
- Acquisition information:
- The A.C. Nielsen Company. Media research reports were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1998.
- Processing information:
-
Processed by Richard Collier, June 2022;
Accessions described in this collection guide: 98-512.
- Arrangement:
-
Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], A.C. Nielsen Company. Media research reports, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1hm9j