Advertising Club of Los Angeles, Junior Division collection, 1930-1939

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Advertising Club of Los Angeles. Junior Division
Russek, Edward A., 1907-1975, contributor
Abstract:
The Junior Division of the Advertising Club of Los Angeles was founded in September 1931 by a group of younger professionals interested in or already working in advertising, and its membership was restricted to men between the ages of 20 and 28. Collection consists of publications, event flyers and ephemera, and administrative materials such as bylaws, correspondence, and meeting minutes, that document the activities and networks of the Junior Division of the Advertising Club of Los Angeles in the 1930s. Much of the collection material relates to the annual conferences held by the Pacific Advertising Clubs Association (PACA), while other material documents the Junior Division's regular social and educational activities, Edward Russek's leadership of the division, and the role of women in the advertising industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.5 Linear Feet
Language:
Materials are in English.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.13193

Background

Scope and content:

Collection consists of publications, event flyers and ephemera, and administrative materials such as bylaws, correspondence, and meeting minutes, that document the activities and networks of the Junior Division of the Advertising Club of Los Angeles in the 1930s. Much of the collection material relates to the annual conferences held by the Pacific Advertising Clubs Association (PACA), often referred to as "the University of Advertising" in the collection. Publications, correspondence, photographs, programs, and other event ephemera detail the planning of and participation in annual PACA conferences by the Advertising Club of Los Angeles, the Junior Division, the Los Angeles Advertising Women, and other advertising-related organizations. Other materials such as meeting minutes, event flyers, and The Ad Cub document the Junior Division's regular social and educational activities, as well as Edward Russek's leadership of the division. To a lesser extent, some materials in the collection also reflect the role of women in the advertising industry, including The Ad-Vocation (published by the Los Angeles Advertising Women), "The Feminine Touch" column in The Ad Cub, "Consumer Education" talks given by women in the industry, and event flyers, programs, and photographs that depict participation from both men and women. Individuals who appear throughout the collection include Edward Russek and Thaine Mallett of the Junior Division, Frank McKellar and D. D. Durr of the Los Angeles Advertising Club, and Lou Koch of Foster & Kleiser.

Biographical / historical:

The Junior Division of the Advertising Club of Los Angeles was founded in September 1931 by a group of young professionals interested in or already working in advertising. The Junior Division restricted its membership to men between the ages of 20 and 28 and was dedicated to "mutually developing our knowledge of advertising, creating a sympathetic understanding of the allied crafts, and promoting...an active interest in problems and discussions dealing with advertising." In the 1930s the Junior Division held weekly meetings that featured presentations from members of the larger Advertising Club of Los Angeles and others within the advertising industry. The presentations covered different aspects of advertising, including printing, displays, history, and advertising in different media. The Junior Division also held events with other advertising organizations, including the Girls Junior Division, and it was a constituent member of the Pacific Advertising Clubs Association (PACA). Edward "Eddie" A. Russek (1907-1975) was president of the Junior Division in the 1930s.

Sources: Collection material; California, U.S., Death Index (accessed via Ancestry.com, May 4, 2026).

Acquisition information:
The Advertising Club of Los Angeles, Junior Division collection was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from johnson rare books archives in 2026.
Processing information:

Processed by Leah Tams, May 2026.

Accessions described in this collection guide: 2026-0029.

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Advertising Club of Los Angeles, Junior Division collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m19x71