Advertising Contest collection, 1909-1952

Navigate the Collection

Using These Materials Teaser

Using These Materials Links:

Using These Materials


Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Abstract:
Advertising contests are a way for companies to engage with new and current customers while also promoting their products. Collection includes instructions, examples, and entry blanks from advertising contests. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.25 Linear Feet
Language:
Materials in English.
Collection ID:
RL.12084

Background

Scope and content:

Collection includes instructions, examples, and entry blanks from advertising contests. Products represented are National Oats and Dutch Pride Cigars.

Biographical / historical:

Advertising contests are a way for companies to engage with new and current customers while also promoting their products. Contests can be passive (e.g., enter to win) or participatory, soliciting slogans, jingles, testimonials, or other relevant submissions from customers. Companies in the United States have used prize contests as an advertising strategy since at least the 1900s.

Acquisition information:
The Advertising Contest collection was received by the David M. Rubenstein Rare Book Manuscript Library as purchases through Ebay.com and AbeBooks in 2022.
Processing information:

Processed by Leah Tams, April 2023

Accessions described in this collection guide: 2022-0071

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Prize contests in advertising
Advertising -- Cereals, Prepared
Advertising -- Tobacco
Contests -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Advertising Contest collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.