African American history marketing and promotional posters, 1967-1984 and undated

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and John Hope Franklin Research Center for African and African American History and Culture
Abstract:
This collection consists of approximately 50 posters, the bulk of which are corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Companies represented include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. The collection also contains a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP.
Extent:
1.0 Linear Foot
Language:
Materials in English
Collection ID:
RL.11386

Background

Scope and content:

This collection consists of approximately 50 posters, the bulk of which are corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Companies represented include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. The collection also contains a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP.

Acquisition information:
The African American history marketing and promotional posters were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2017.
Custodial history:

This collection was acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

Processing information:

Processed by Richard Collier, February 2017

Accession described in this collection guide: 2017-0018

Arrangement:

The collection is arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], African American history marketing and promotional posters, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1g010