Advertising agency house organs and other publications, 1926-2001

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Collection is open for research.
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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.12021

Background

Scope and content:

Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign.

Acquisition information:
The Advertising agency house organs and other publications were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from unknown donors in 1998 and subsequent years.
Processing information:

Processed by Richard Collier, June 2022;

Accessions described in this collection guide: 98-0512

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Advertising agency house organs and other publications, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1r43m