Douglass L. Alligood papers, 1963-2013

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Summary

Creator:
Alligood, Douglass L.
Abstract:
Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 Linear Foot
100 Items
Language:
Material in English
Collection ID:
RL.10058

Background

Scope and content:

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

Biographical / historical:
Chronology List
Date Event
1956
Bachelor of Fine Arts, Bradley University.
1957-1960
Service, United States Air Force.
1962-1971
Media Planner, Marketing Group Supervisor, Account Executive, BBDO.
1971-1983
Director of Corporate Advertising, Radio Corporation of America.
1983
President, Uniworld.
1984-2013
Senior Vice-President for Horizontal/Special Markets, BBDO
1994
Centurion Society, Bradley University
2005
Publication of Color Television, co-authored with Cristina Pieraccini
2010
ADCOLOR Lifetime Achievement Award
2011
BBDO and Bradley co-sponsor the Douglass L. Alligood Award, to fund capstone student projects that promote diversity in business.
Acquisition information:
The Douglass L. Alligood Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2013.
Processing information:

Processed by Richard Collier, June 2013

Encoded by Richard Collier, October 2013

Accession 2013-0091 is described in this collection guide.

Arrangement:

Arranged alphabetically.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Douglass L. Alligood Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.