Douglass L. Alligood papers, 1963-2013
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- Alligood, Douglass L.
- Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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- Physical Description:
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- Material in English
- Collection ID:
- Scope and content:
Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.
- Biographical / historical:
Chronology List Date Event 1956 Bachelor of Fine Arts, Bradley University. 1957-1960 Service, United States Air Force. 1962-1971 Media Planner, Marketing Group Supervisor, Account Executive, BBDO. 1971-1983 Director of Corporate Advertising, Radio Corporation of America. 1983 President, Uniworld. 1984-2013 Senior Vice-President for Horizontal/Special Markets, BBDO 1994 Centurion Society, Bradley University 2005 Publication of Color Television, co-authored with Cristina Pieraccini 2010 ADCOLOR Lifetime Achievement Award 2011 BBDO and Bradley co-sponsor the Douglass L. Alligood Award, to fund capstone student projects that promote diversity in business.
- Acquisition information:
- The Douglass L. Alligood Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2013.
- Processing information:
Processed by Richard Collier, June 2013
Encoded by Richard Collier, October 2013
Accession 2013-0091 is described in this collection guide.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
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- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Asian American consumers
African American television viewers
Television viewers -- United States
Minority television viewers -- United States
Television advertising -- United States
Television -- Social aspects -- United States
Marketing research -- United States
Hispanic American television viewers
Hispanic American consumers
Demographic surveys -- United States
Advertising -- History
Advertising -- United States -- History
Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising and youth
Advertising executives -- United States
African American consumers
- Phonograph records
- Batten, Barton, Durstine & Osborn, Inc.
John W. Hartman Center for Sales, Advertising & Marketing History
Radio Corporation of America
Alligood, Douglass L.
Alligood, Douglass L.
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[Identification of item], Douglass L. Alligood Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.