James W. Anderson papers, 1959-1992

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Summary

Creator:
Anderson, James W., 1931-2019
Abstract:
James W. Anderson (1931-2019) was a professor of public relations at the University of Florida's College of Journalism and Communications. Collection includes manuals on corporate identity, graphic design, image management, and public relations policies and standards; audiocassettes; printed materials on issues in public relations, corporate image and trademarks; course materials; correspondence; slides and scripts of student presentations. Companies represented include Atlantic Richfield; Coca-Cola; CONOCO; Eaton; FMC Fiber; Goldsholl Associates; Jim Walter; Mobil; NBC; Nestlé; Rockwell; and Sherwin-Williams. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
5.0 Linear Feet
Language:
Materials in English.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.13144

Background

Scope and content:

Collection includes manuals on corporate identity, graphic design, image management, and public relations policies and standards; audiocassettes; printed materials on issues in public relations, corporate image and trademarks; course materials; correspondence; slides and scripts of student presentations. Companies represented include Atlantic Richfield; Coca-Cola; CONOCO; Eaton; FMC Fiber; Goldsholl Associates; Jim Walter; Mobil; NBC; Nestlé; Rockwell; and Sherwin-Williams.

Biographical / historical:

James W. Anderson (1931-2019) was a professor of public relations at the University of Florida's College of Journalism and Communications.

James Walter "Jim" Anderson was born Jan. 8, 1931 in Chicago. He served in the U.S. Air Force during the Korean war and graduated from the University of Chicago. Anderson worked in public relations before joining the faculty at the University of Florida. He died Jan. 27, 2019 in The Villages, Fla.

Sources:

Obituary

U.S., Find a Grave® Index, 1600s-Current

Acquisition information:
The James W. Anderson papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from James Anderson in 1996.
Processing information:

Processed by Richard Collier, May 2025;

Accessions described in this collection guide: 1996-0041.

Arrangement:

Organized into the following series: Corporate Identity; Public Relations Problems and Issues; Slides and Student Presentations.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], James W. Anderson papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m18f3c