Advertising, sales, and merchandising ephemera collection, 1885-2004

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Collection is open for research.
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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History, collector
Kevin P. Reilly Sr. Outdoor Advertising Archives, repository
Abstract:
Collection includes printed or published flyers, leaflets, manuals, or other circulated literature acquired from a variety of sources and assembled by the library into this ephemera collection. Topics addressed include advertising advice; product display cases and show windows; retail space and showroom designs; retail merchandising, sales methods and promotions; and indoor and outdoor signage. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Kevin P. Reilly Sr. Outdoor Advertising Archives..
Extent:
5.0 Linear Feet
Language:
Materials in English, French, German.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.13065

Background

Scope and content:

Collection includes printed or published flyers, leaflets, manuals, or other circulated literature acquired from a variety of sources and assembled by the library into this ephemera collection. Topics addressed include advertising advice; product display cases and show windows; retail space and showroom designs; retail merchandising, sales methods and promotions; and indoor and outdoor signage.

Acquisition information:
The Advertising, sales, and merchandising ephemera collection was received by the David M. Rubenstein Rare Book Manuscript Library as purchases in 2023-2024.
Processing information:

Processed by Richard Collier, December 2024. A preliminary guide to this collection was previously published under the title "Business to Business Sales and Marketing ephemera collection."

Accessions described in this collection guide: 2023-0008, 2023-0052, 2023-0122, 2023-0169, 2023-0187, 2024-0136; portions of accession 2024-0033 (Quo-Vadis Magazine).

Arrangement:

Collection is arranged into the following series: Products and Brand Advertising Advice; Retail Merchandising; Sales Methods and Methodology.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Advertising, sales, and merchandising ephemera collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m19x6n