Business-to-Business Sales and Marketing ephemera collection, approximately 1900s-1980s
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Summary
- Creator:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Collection contains examples of retail merchandising, sales displays, sales methods and methodology, and advertising advice guides issued by different businesses to promote their products or services. Items are printed or published flyers, leaflets, manuals, or other circulated literature acquired from a variety of sources and assembled by the library into this ephemera collection.
- Extent:
- 2.0 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.13065
Background
- Scope and content:
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This collection contains a variety of ephemeral items which have been loosely grouped into three main series: Retail Merchandising; Sales Methods and Methodology; and Products and Brand Advertising Advice and How-Tos.
Retail Merchandising ephemera tends to include items about window displays, physical presentations of products in different retail outlets, and catalogs or other marketing display methods like furniture, tools, or means of displaying products in a retail environment.
Sales Methods and Methodology ephemera includes materials offering advice on the art of sales, for sales professionals; how-tos for sellers, cashiers, or clerks, including door-to-door sales training; and materials which offer coaching or guidance about how to effectively reach specific sorts of customers.
Products and Brand Advertising Advice ephemera series has items discussing store or retail outlets' marketing and sales of specific products or brands. This series may have items with specific marketing plans, how-to manuals, or advice on product demonstrations, all intending to help the seller effectively market and sell a specific product (or range of products, in a brand) to consumers.
- Acquisition information:
- The Business-to-Business Sales and Marketing ephemera collection was received by the David M. Rubenstein Rare Book Manuscript Library as purchases in 2023-2024.
- Processing information:
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Accessions described in this collection guide: Portions of accession 2024-0033 (Quo-Vadis Magazine).
- Arrangement:
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Collection is arranged into series: Retail Merchandising; Sales Methods and Methodology; Products and Brand Advertising Advice.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
Using These Materials
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Using These Materials
- Restrictions:
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Access restricted. Collection requires additional arrangement and description.
Collection is new and unprocessed and as of March 2024, only some items are available for research. The guide will be updated as additional materials are processed and available.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], Business-to-Business Sales and Marketing ephemera collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m19x6n