Warren Shade Co.--Warren's porch shades selling helps, 1920s
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From dealer description: Sales and promotions manual for Warren Shade Co. dealers. The illustrations show the national ad campaign for the company in magazines such as American Resorts, House Beautiful, and Draperies; the dealer advertisements including ledge cards, three panel cut-outs for window displays; miniature salesman samples showing off the shades newspaper electros for local promotions. The company was best known for their "Rayn-Tite Shade," as well as Cottage & Ideal Shades for window treatments. Warren (1890-1958) was a salesman and inventor who bought into the Automatic Shade Co. before World War I with his special innovation of "Card Holding Mechanism for Shades," and continued to operate until after World War II.
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