Walt Disney--Mickey Mouse merchandising, 1938
- Containers:
- Box 7
- Scope and content:
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From dealer description: A catalogue of Mickey Mouse and other Disney-related merchandise, as offered by the various manufacturers and licensees. This catalogue was put together by Walt Disney Enterprises, but directs potential buyers to the makers, not to Disney or retailers. Each page contains products produced or distributed by different companies around the United States utilizing Mickey Mouse or other Disney characters. This is a very early example of advertising for licensed products using a popular culture image.
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Collection is open for research.
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