Barcelona Savings Bank poster collection, approximately 1926-1931

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Caixa d'Estalvis de Catalunya
Abstract:
Bank founded in Barcelona in 1926 as Caja de Ahorros Provincial de la Diputacion de Barcelona and renamed Caixa d'Estalvis de Catalunya in the 1970s. Collection consists of a scrapbook of 39 reproductions of a poster campaign for the bank. Some posters are identified by theme, such as "Peace" or "Today and Tomorrow". Posters are in Spanish and feature art deco images and the Catalan shield. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
Language:
Materials in Spanish
Collection ID:
RL.11570

Background

Scope and content:

Collection consists of a scrapbook of 39 reproductions of a poster campaign for the bank. Some posters are identified by theme, such as "Peace" or "Today and Tomorrow". Posters are in Spanish and feature art deco images and the Catalan shield. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Bank founded in Barcelona in 1926 as Caja de Ahorros Provincial de la Diputacion de Barcelona. Name changed to Caja de Ahorros de la Generalidad de Calaluna 1931-1939; reverted to original name after the Spanish Civil War. Name Catalanized to Caixa d'Estalvis de Catalunya (Caixa Catalunya) around 1977; later known as Catalunya Banc. Nationalized 2011 as part of a governmental reorganization of financial services. Acquired 2015 by multinational firm Banco Bilbao Vizcaya Argentaria (BBVA) and absorbed into BBVA 2016.

Acquisition information:
The Barcelona Savings Bank poster collection were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2017.
Processing information:

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2017-0030

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising -- Posters
Advertising -- Spain
Banks and banking -- Spain -- History
Posters
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Barcelona Savings Bank poster collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.