Bruce Barton papers, 1912-1949 and undated
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Summary
- Creator:
- Barton, Bruce, 1886-1967
- Abstract:
- Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 3 items
- Language:
- Materials in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.11310
Background
- Scope and content:
-
Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Journalist, author and advertising executive; co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York.
Bruce Barton born 1886, Tennessee; Amherst College 1907; co-founder Barton Durstine & Osborne agency 1919; merge with George Batten to form BBDO 1928; U.S. House of Representatives 1937-1941; President BBDO 1939-1961; died 1967 New York.
- Acquisition information:
- The Bruce Barton papers were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
- Processing information:
-
Processed by Richard Collier, March 2017
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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- Preferred citation:
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[Identification of item], Bruce Barton papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1bp4s