Meetings Subseries, 1983-2000
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Presentations, speeches, photographs, and correspondence relating to corporate and industry-wide meetings--including the American Advertising Federation luncheons, the Pan-American CEO Institute Roundtable, the Conference Board West Coast Marketing Symposium, and Bates' own Worldwide Management Meetings. The American Advertising Federation luncheons honored two Bates executives (Rosser Reeves in 1994, William Backer in 1996) who were inducted into their Advertising Hall of Fame. Two meetings, the Pan-American CEO Institute Roundtable and the Conference Board West Coast Marketing Symposium, both held in 1992, discussed the implications the newly enacted North American Free Trade Agreement (NAFTA). The two Worldwide Management Meetings reconsidered Bates' corporate brand identity as a global advertising agency. The 1996 meeting, in particular, focused on creative aspects of advertising and inaugurated the internal "Best of Bates" competitions. (For more on this competition, see the Creative Department Series). Arranged alphabetically.
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Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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