Companies Subseries, 1973-2003 and undated, bulk 1993-2003

Scope and content:

Letters of introduction, correspondence, mailings, and presentation materials that document Bates' active pursuit of new business. Over 400 companies and/or products are represented, although most of the files are limited to contact letters (feelers) that Bates' offices sent out to prospective clients, along with some responses to requests for information and follow-up communication. Some companies' files, however, are more extensive, comprising research reports, credentials presentations, analyses of a prospective client's competing products, and account planning strategies, and provide a glimpse into the actual process Bates undertook to win new business accounts. These companies include Amtrak, Bali Company, Bank of America, Bell South, Chevron-Texaco, Coca-Cola Company, Colgate-Palmolive, A.T. Cross, Delta Airlines, IKEA, Jenny Craig, KPMG, Marconi PLC, Motorola, New York Lottery, Nokia, the Office of National Drug Control Policy, Parmalat, Petsmart, Reckitt-Benckiser, Sara Lee Lingerie, Sunkist Growers, Inc., Unisys, the U.S. Navy and WebMD. Arranged alphabetically by client name.

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