Print Books Series, 1957-2003
- Extent:
- 132 boxes
- Scope and content:
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Print proofs, tear sheets and photocopies of print advertisements maintained in print books by the Print Production Department, which was responsible for producing these advertisements in various sizes, colors, and shapes. Entries in the books were apparently made as the advertisements were created. The print books thus reflect Bates' domestic client roster over time and constitute a representative sampling of Bates' North American output for the years covered. (For examples of Bates' international work, see the Creative Department Series.) Major clients represented include Avis, Campbell's Soup Company, Carter-Wallace, Cunard Lines, Foot Locker, Hyundai, Kal Kan, Lancaster, M&M/Mars, Miller Brewing Co., Paddington, Panasonic, Prudential-Bache, T. Rowe Price, Trans-World Airlines (TWA), U.S. Navy, Warner-Lambert, Wendy's International, and Westvaco. The files are organized into two lists--chronological and alphabetical. There is considerable date overlap in the chronological listings, largely due to the vaying durations of Bates' client relationships.
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Access note. Collection contains electronic records that require special equipment. Contact Research Services with questions.
Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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