Vertical Files Series, 1934-2001, bulk 1986-1998
- Extent:
- 138 boxes
- Scope and content:
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Consists of clippings, journal articles, research reports and other printed materials that cover a wide range of topics of general interest to Bates staff. Publication dates of the materials in this series cover 1934-2001, although the bulk of materials date between 1986 and 1998. Major topics include advertising, advertising agencies, beverages, brands, drugs, food, foreign markets, internet, marketing, medical, research, retail, sports, television, tobacco, women, and youth market. Files were maintained by Bates alphabetically according to topic in the order presented here; entries appearing in brackets have been added to aid in cross-referencing topics.
- Processing information:
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Audiovisual materials have been removed to the Audiovisual Materials Series.
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Collection restrictions:
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Access note. Collection contains electronic records that require special equipment. Contact Research Services with questions.
Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
- Use & permissions:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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