Vertical Files Series, 1934-2001, bulk 1986-1998

Access Restrictions:

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

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Scope and content:

Consists of clippings, journal articles, research reports and other printed materials that cover a wide range of topics of general interest to Bates staff. Publication dates of the materials in this series cover 1934-2001, although the bulk of materials date between 1986 and 1998. Major topics include advertising, advertising agencies, beverages, brands, drugs, food, foreign markets, internet, marketing, medical, research, retail, sports, television, tobacco, women, and youth market. Files were maintained by Bates alphabetically according to topic in the order presented here; entries appearing in brackets have been added to aid in cross-referencing topics.


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Collection restrictions:

Collection has restrictions.

Originals of audiovisual materials are closed to use. Patrons must request use copies to access the content of the material.

Researchers must register and agree to copyright and privacy laws before using this collection.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Collection contains electronic records that must be requested through the collection guide and accessed in our reading room. Contact Research Services with questions.

Use & permissions:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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