Bic Retractable Pen Launch "Bic-Issimo" Promotion, 1965

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Summary

Creator:
Société Bic and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Consumer products manufacturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.facturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in French
Collection ID:
RL.11583

Background

Scope and content:

Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Consumer products manufacturer founded in 1945 in Clichy, France. Founders Baron Marcel Bich and Edouard Buffard purchase factory 1945; first Cristal pen produced 1950. Societe Anonyme established 1953; Acquisitions: Biro Swan 1957; Waterman Pen 1958; Conte 1979; Tabur Marine 1981; Wite-Out 1992; Tipp-Ex 1997; Stypen 2004; Pimaco 2006. Products: Cristal pen 1950; retractable ball point 1965; 4-color pen 1970; pocket lighter 1973; disposable razor 1975; Bic Evolution pen made from recycled materials 1993

Acquisition information:
The Bic Retractable Pen Launch "Bic-Issimo" Promotion was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2018.
Processing information:

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2018-0004

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising
Advertising -- France -- 20th century
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Bic Retractable Pen Launch "Bic-Issimo" Promotion, David M. Rubenstein Rare Book & Manuscript Library, Duke University.