Caroline Bien papers, 1960s-2006 and undated

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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced. Researchers must register and agree to copyright and privacy laws before using...
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Summary

Creator:
Bien, Caroline and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Copywriter and executive at several U.S. advertising agencies, including Warwick & Legler, D'Arcy MacManus & Masius/deGarmo and Grey Advertising. Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
5 Linear Feet
Language:
Materials in English
Collection ID:
RL.10988

Background

Scope and content:

Collection spans 1960s-2006 and includes proofs and tearsheets, correspondence, printed material, storyboards and other materials documenting Bien's career in advertising. Companies and products represented include Campho-Phenique, D-Con, Gerber, Helena Rubenstein, Karo, Mazola, Midol, Panasonic, Pepsi, Playtex, Seagram, and Timex. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:
Biographical Timeline
Date Event
1965-1966
Martin Landey, fashion copywriter
1966-1968
Warwick & Legler
1968-1971
D'Arcy MacManus & Masius
1974-1979
Thompson-Koch
1979-1981
D'Arcy MacManus & Masius/deGarmo, Copy Supervisor
1983-1984
PepsiCo Summerfare Arts Festival, Advertising Director
1984-2006
Grey Worldwide, Vice President and Associate Creative Director
Acquisition information:
The Caroline Bien Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012 and 2014.
Processing information:

Processed by: Richard Collier, October 2014

Accessions described in this finding aid: 2012-0166

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Caroline Bien Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.