Bill Communications Harvard Business School file, 1959-1978.

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Summary

Creator:
Bill Communications, Inc.
Abstract:
Publishing, marketing research, business services, and seminar management company; name adopted in 1968. Founded originally as a publishing company in 1879; changed name to Bill Brothers Publications, Inc., in 1957. Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).
Extent:
0.1 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00110

Background

Scope and content:

Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).

Biographical / historical:

Bill Communications, Inc. was a publishing, marketing research, business services, and seminar management company; name adopted in 1968. The company was founded originally as a publishing company in 1879, but changed its name to Bill Brothers Publications, Inc., in 1957.

Acquisition information:
Gift, 2007
Processing information:

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, July 2010

Accession(s) described in this finding aid: 2010-0120

Arrangement:

Arranged chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Marketing
Marketing -- United States
Business schools -- United States -- Case studies
Names:
Blackwood Press
Harvard Business School
John W. Hartman Center for Sales, Advertising & Marketing History
Bill Communications, Inc. -- History
Bill Communications, Inc.
Hartman, John W.

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Bill Communications Harvard Business School file, 1959-1978, David M. Rubenstein Rare Book & Manuscript Library, Duke University.