Bill Communications Harvard Business School file, 1959-1978.
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Summary
- Creator:
- Bill Communications, Inc.
- Abstract:
- Publishing, marketing research, business services, and seminar management company; name adopted in 1968. Founded originally as a publishing company in 1879; changed name to Bill Brothers Publications, Inc., in 1957. Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).
- Extent:
- 0.1 Linear Feet
- Language:
- Materials in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.00110
Background
- Scope and content:
-
Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).
- Biographical / historical:
-
Bill Communications, Inc. was a publishing, marketing research, business services, and seminar management company; name adopted in 1968. The company was founded originally as a publishing company in 1879, but changed its name to Bill Brothers Publications, Inc., in 1957.
- Acquisition information:
- Gift, 2007
- Processing information:
-
Processed by: Alice Poffinberger, July 2010
Encoded by: Noah Huffman, July 2010
Accession(s) described in this finding aid: 2010-0120
- Arrangement:
-
Arranged chronologically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], in the Bill Communications Harvard Business School file, 1959-1978, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1130m