Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

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Summary

Creator:
Bill Communications, Inc.
Abstract:
Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals. The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
11 Linear Feet
7,700 Items
Language:
Material in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00111

Background

Scope and content:

The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes.

Acquisition information:
The Bill Communications Sales and Marketing Management Vertical Files were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1994.
Processing information:

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 94-102 is described in this finding aid.

Arrangement:

The collection is arranged alphabetically by topic. Original folder titles were retained.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Bill Communications Sales and Marketing Management Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Permalink:
https://idn.duke.edu/ark:/87924/m1w89h