John R. Bittner papers, 1918-1994 and undated

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Bittner, John R., 1943-
Abstract:
Professor of mass communications and administrator at University of North Carolina-Chapel Hill.
Extent:
3 Linear Feet (500 items)
Language:
Materials in English
Collection ID:
RL.10987

Background

Scope and content:

Collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Biographical / historical:
Biographical timeline
Date Event
1943 May 4
Born, Greensburg, Pa.
1965-1967
Reporter, KXON AM-TV, MItchell, S.Dak.
1967
B.A., Curriculum in Educational Research, Dakota Wesleyan University
1968-1971
News Director, WAZY AM/FM, Lafayette, La.
1970
M.A., Communications, Purdue University
1972
PhD., Communications, Purdue Communications
1972-1973
Assistant Professor of Telecommunications, Director of Center for Media Research, University of Oregon
1977
Mass Communication: An Introduction (textbook); 2nd edition 1980; 3rd edition 1983; 4th edition 1986; 5th edition 1989; 6th edition 1996
1980
Broadcasting: An Introduction (textbook); 2nd edition (as Broadcasting and Telecommunication) 1985; 3rd edition 1991
1980-2002
University of North Carolina, Chapel Hill: positions with the Department of Communication Studies (1980-1983); Department of Radio, Television and Motion Pictures (1980-1990); Graduate School (1984-1990); School of Journalism and Mass Communication (1991-2002)
1985
Fundamentals of Communication (textbook); 2nd edition 1988
1973-1980
Associate Professor of Communications Arts and Sciences, Director of Broadcast Communications, Depauw University
General Manager, WGRE-FM, Greencastle, Ind. (PBS affiliate at Depauw University)
2002 Apr. 9
Died, Chapel Hill, N.C.
Acquisition information:
The John R. Bittner Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
Processing information:

Processed by: Richard Collier, Feb. 2015

Accessions described in this finding aid: [2003-0105]

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], John R. Bittner Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1h30z