Blackman Company sales training memoranda, 1924-1928 and undated

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Summary

Creator:
Blackman Company
Abstract:
Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937. Collection comprises a series of 30 memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman."
Extent:
0.6 Linear Feet
30 Items
Language:
Material in English
Collection ID:
RL.00116

Background

Scope and content:

Collection comprises a series of memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman." Other topics include selling through contests, sampling, and installment plans, in addition to department or chain stores, grocers, and outdoor advertsing; advertsing copy, teams, budgets, and costs; packaging; newspaper advertising; trademarks; the use of artwork; and salesmens' education and pay. There are also research reports, as well as an address by M. L. Wilson on industrial advertsing. The memoranda were housed in a binder, and there are tabbed dividers that provide the titles of each piece; many also feature a list of companies for whom Blackman worked or a list of staff writers for the series. It is unclear whether the material was meant for in-house use only. There are copywrite symbols that may indicate that the material was available to train those outside the company as well. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937.

Acquisition information:
The Blackman Company sales training memoranda were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Alice L. Poffinberger, Oct 2011

Encoded by Alice L. Poffinberger, Oct 2011

Accession 2011-0169 is described in this finding aid.

Arrangement:

Arranged chronologically, then alphabetically.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Blackman Company sales training memoranda, David M. Rubenstein Rare Book & Manuscript Library.