John R. Blaney papers, 1953-2001 and undated

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Summary

Creator:
Blaney, John R., 1931- and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
15.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11598

Background

Scope and content:

Collection includes correspondence, financial and research reports, client and new business presentations, speeches, policy manuals, booklets and other printed materials, as well as videocassettes and print advertisements that document Blaney's work in client services, staff training and general management at Ogilvy & Mather. Companies represented include American Express, Chesebrough-Pond's, Nestle, Procter & Gamble, Shell, SmithKline Beecham and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive who worked for the Ogilvy & Mather agency in New York and London. Born 1931, Brooklyn, N.Y. Fordham University, College of Pharmacy. Military service 1953-1955. New York University Business School, 1955. 1955-1961 R.H. Macy's, buyer. 1961-1964, whelan Drug Store, manager. Ogilvy & Mather: Account Supervisor (1964); Vice President (1968); Senior Vice President (1979); General Manager O&M New YOrk (1982-1986); President O&M Healthcare (1982-1986); Worldwide Management Supervisor--Unilever, Shell, SmithKline Beecham (1986-1991); Executive Director, Worldwide Clients (1991-1994). Retired 1994.

Acquisition information:
The John R. Blaney papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2018.
Processing information:

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2018-0015

Arrangement:

Organized into the following series: General Files; Accounts; Ogilvy & Mather; Print Material; Writings and Speeches; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], John R. Blaney papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1z31c