Victor G. Bloede papers, 1952-1983 and undated

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Summary

Creator:
Bloede, Victor G.
Abstract:
Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983. The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 Linear Foot
700 Items
Language:
Material in English
Collection ID:
RL.00120

Background

Scope and content:

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics.

Biographical / historical:
Chronology List
Date Event
1920 Jan. 31
Born Victor Gustav Bloede, Baltimore, Md.
1941
Graduated, University of Maryland
1943-1945
Army Air Force, promoted to rank of Captain
1950
Copywriter, Benton & Bowles
1955
Vice President, Benton & Bowles
1968-1974
President and Chief Executive Officer, Benton & Bowles
1971-1983
Chairman, Benton & Bowles
1973
Chairman, American Association of Advertising Agencies
1983
Retired from Benton & Bowles
The Full Service Advertising Agency published
1999 Feb. 10
Died, Boca Raton, Fla.

Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).

Acquisition information:
The Victor G. Bloede Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
Processing information:

Processed by Richard Collier, January 2011

Encoded by Richard Collier, January 2011

Accession 2004-0101 is described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Victor G. Bloede Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University