Victor G. Bloede papers, 1952-1983 and undated
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Summary
- Creator:
- Bloede, Victor G.
- Abstract:
- Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983. The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1 Linear Foot
700 Items - Language:
- Material in English
- Collection ID:
- RL.00120
Background
- Scope and content:
-
The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics.
- Biographical / historical:
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Chronology List Date Event 1920 Jan. 31 Born Victor Gustav Bloede, Baltimore, Md.1941 Graduated, University of Maryland1943-1945 Army Air Force, promoted to rank of Captain1950 Copywriter, Benton & Bowles1955 Vice President, Benton & Bowles1968-1974 President and Chief Executive Officer, Benton & Bowles1971-1983 Chairman, Benton & Bowles1973 Chairman, American Association of Advertising Agencies1983 Retired from Benton & BowlesThe Full Service Advertising Agency published1999 Feb. 10 Died, Boca Raton, Fla.Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).
- Acquisition information:
- The Victor G. Bloede Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
- Processing information:
-
Processed by Richard Collier, January 2011
Encoded by Richard Collier, January 2011
Accession 2004-0101 is described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising executives
Advertising executives -- United States
Advertising agencies
Advertising agencies -- Management - Names:
- Benton & Bowles
American Association of Advertising Agencies
John W. Hartman Center for Sales, Advertising & Marketing History
Bloede, Victor G.
Bloede, Victor G. (Victor Gustave), 1920-1999
Hobler, Atherton
Contents
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[Identification of item], Victor G. Bloede Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University