The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.
The collection is organized into six series: Personal Series; Professional Series; Photographs and Slides Series; Artifacts; Oversize Materials; and Audiovisual Materials.
The Personal Series consists of correspondence, clippings, fiction and nonfiction writings, notes, student papers, brochures, pamphlets, ephemera, drawings, yearbooks, scrapbooks, awards, military documents, photographs, and memorabilia that document Bogart's personal life. Series is divided into two categories: Student materials and Other materials.
The Professional Series consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.
The Photographs and Slides Series consists of photographs, slides, and negatives that document Bogart's personal and professional life. Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop slides; and family vacation and travel slides.
Artifacts consists of plaques and other awards.
Oversize Materials consists of large-format materials removed from other series.
Audiovisual Materials consists of videocasttes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart. Many of the videocassettes were used for Bogart's work as a mass media expert in two trials, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).
In addition, approximately 110 computer discs were removed from the collection and stored on an electronic server (M:\Processed\Bogart, Leo). The majority of electronic files consist of articles, drafts, chapters and presentations that duplicate materials housed in the collection in paper form.
