Leo Bogart papers, 1912-2010 and undated

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Summary

Creator:
Bogart, Leo
Abstract:
Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2010 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.
Extent:
62.0 Linear Feet
Language:
Material in English, Arabic, Chinese, Dutch, Finnish, French, German, Hebrew, Italian, Japanese, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish
Collection ID:
RL.10146

Background

Scope and content:

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

Biographical / historical:
Chronology List
Date Event
1921 Sep. 23
Born in Lvov, Poland
1923
Moved to the United States
1938-1941
A.B., Brooklyn College
1942-1946
Served in the U.S. Army Signal Corps in WWII
1946-1948
M.A. in sociology from University of Chicago
1947-1948
Instructor in English, Illinois Institute of Technology
1948 Aug. 8
Married Agnes Cohen
1948-1951
Opinion Research Analyst, Standard Oil Company (New Jersey)
1948-1950
Ph.D. in sociology from University of Chicago
1949-1951
Lecturer in Sociology, New York University
1951-1952
Fulbright Research Fellow, Institut National d'Etudes Demographiques, Paris, France
1952-1958
Vice President, Market Planning Corporation Division, McCann-Erickson, Inc.
1953-1961
Lecturer in Sociology, Columbia University
1956-1957
President, Radio-Television Research Council
1958-1960
Director of Marketing Research, Revlon, Inc.
1960-1966
Vice President of Marketing Planning and Research, Newspaper Advertising Bureau (NAB)
1965-1966
President, World Association for Public Opinion Research
1965-1966
President, Market Research Council
1966-1967
President, American Association for Public Opinion Research
1966-1989
Executive Vice President and General Manager, NAB
1971-1972
President, Consumer Psychological Division, American Psychological Association
1989-1990
Senior Fellow, Gannett Center for Media Studies, Columbia University
1990
Adjunct Professor of Marketing, New York University
1996-2005
Director and Senior Consultant, Innovation International Media Consulting Group
2005 Oct. 15
Died, Mt. Sinai Hospital, New York, NY

Organization Abbreviations

  1. AAAA - American Association of Advertising Agencies
  2. AAPOR - American Association for Public Opinion Research
  3. ABC - Audit Bureau of Circulations
  4. ACR - Association for Consumer Research
  5. AEJ - Association for Education in Journalism (changed to AEJMC)
  6. AEJMC - Association for Education in Journalism and Mass Communication
  7. AMA - American Marketing Association
  8. ANA - Association of National Advertisers
  9. ANPA - American Newspaper Publishers Association
  10. APA - American Psychological Association
  11. APME - Associated Press Managing Editors
  12. ARF - Advertising Research Foundation
  13. ASA - American Sociological Association
  14. ASNE - American Society of Newspaper Editors
  15. ESOMAR - World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research)
  16. IAMCR - International Association for Media and Communication Research
  17. IAPA - Inter American Press Association
  18. ICMA - International Circulation Managers Association
  19. IFRA - [publishers]
  20. INAE - International Newspaper Advertising Executives (changed to INAME)
  21. INAME - International Newspaper Advertising and Marketing Executives
  22. INCFO - Institute of Newspaper Controllers and Finance Officers
  23. INPA - International Newspaper Publishers Association
  24. MRDA - Media Research Directors Association
  25. NAB - Newspaper Advertising Bureau
  26. NRMA - National Retail Marketers Association
  27. WAPOR - World Association for Public Opinion Research
Acquisition information:
The Leo Bogart Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 2005. Additional accessions were recieved as gifts in 2006, 2007, 2014.
Processing information:

Processed by Stacy Lavin and Rita Johnston, 2009;

Encoded by Rita Johnston, 2009; additions processed by Richard Collier, May 2022;

Accessions 2005-0080; 2006-0087; 2007-0026; 2014-0023 were merged into one collection, described in this finding aid.

Arrangement:

The collection is organized into six series: Personal Series; Professional Series; Photographs and Slides Series; Artifacts; Oversize Materials; and Audiovisual Materials.

The Personal Series consists of correspondence, clippings, fiction and nonfiction writings, notes, student papers, brochures, pamphlets, ephemera, drawings, yearbooks, scrapbooks, awards, military documents, photographs, and memorabilia that document Bogart's personal life. Series is divided into two categories: Student materials and Other materials.

The Professional Series consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.

The Photographs and Slides Series consists of photographs, slides, and negatives that document Bogart's personal and professional life. Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop slides; and family vacation and travel slides.

Artifacts consists of plaques and other awards.

Oversize Materials consists of large-format materials removed from other series.

Audiovisual Materials consists of videocasttes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart. Many of the videocassettes were used for Bogart's work as a mass media expert in two trials, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

In addition, approximately 110 computer discs were removed from the collection and stored on an electronic server (M:\Processed\Bogart, Leo). The majority of electronic files consist of articles, drafts, chapters and presentations that duplicate materials housed in the collection in paper form.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Leo Bogart Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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