Newspaper Advertising Bureau (NAB) Subseries, 1914-1990 and undated

Scope and content:

Documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and promotion organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. During his tenure with the NAB, Bogart was the architect of most of the major research studies. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Collection restrictions:

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use & permissions:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.