Roy J. Bostock papers, 1976-2002 and undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Bostock, Roy J. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Advertising executive and former Chairman of D'Arcy Masius Benton & Bowles agency, headquartered in New York. Collection includes correspondence, corporate reports, clippings, speeches and videocassettes. Companies represented include Benton & Bowles, D'Arcy MacManus Masius, D'Arcy Masius Benton & Bowles, Burger King, Duke University, Fuqua School of Business, General Motors, Hardee's, Kal Kan and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.5 Linear Feet
Language:
Materials in English
Collection ID:
RL.11621

Background

Scope and content:

Collection includes correspondence, corporate reports, clippings, speeches and videocassettes. Companies represented include Benton & Bowles, D'Arcy MacManus Masius, D'Arcy Masius Benton & Bowles, Burger King, Duke University, Fuqua School of Business, General Motors, Hardee's, Kal Kan and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive and former Chairman of D'Arcy Masius Benton & Bowles agency, headquartered in New York.

Graduated Duke University 1962, Harvard MBA; Started Benton & Bowles 1964. DMB&B: President 1985; CEO and Chairman 1990-1996. Chairman MacManus Group 1996-2000. Chairman B/Com3 2000-2002. Chairman Yahoo! Inc. 2008-2012.

Acquisition information:
The Roy J. Bostock papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2007.
Processing information:

Processed by Richard Collier, June 2018;

Accessions described in this collection guide: 2007-0186

Arrangement:

Organized into the following series: General Files; Speeches; Speeches by Others; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Roy J. Bostock papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m13p4m