Summary

Creator:

Bourret, Philip Louis

Abstract:

Father Philip Bourret, SJ (1913-2008) was a Jesuit priest and missionary in Taiwan and California, and an advocate of broadcast media as an instrument for ministration. Collection consists of 20 reels of 16mm film television commercials. Products represented include Ford, Kraft (Maxwell House and Yuban coffees), Polaroid, Reynolds, and Sylvania. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Extent:

1.0 Linear Foot

Language:

Materials in English.

Collection ID:

RL.12005

Background

Scope and Content:

Collection consists of 20 reels of 16mm film television commercials. Products represented include Ford, Kraft (Maxwell House and Yuban coffees), Polaroid, Reynolds, and Sylvania.

Biographical / Historical:

Father Philip Bourret, SJ (1913-2008) was a Jesuit priest and missionary in Taiwan and California, and an advocate of broadcast media as an instrument for ministration.

Philip Louis Bourret was born in 1913 in Washington State. He joined the Jesuit order around 1930 and entered the priesthood around 1942. The bulk of Bourret's career was spent on mission in Asia, where he was active in promoting radio and television as vehicles for ministering Catholicism. His efforts led to the founding of Kuang Chi Program Service in Taipei, Taiwan in 1958. Upon retirement Bourret remained active in religious broadcast media in California. Bourret died in California in 2008.

Source: https://www.legacy.com/us/obituaries/mercurynews/name/philip-bourret-obituary?id=7953273

Acquisition Information:

The Father Philip Bourret, S.J. collection of television commercials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2015.

Processing information:

Processed by Richard Collier, May 2022;

Accessions described in this collection guide: 2015-0057

Rules or Conventions:

Describing Archives: A Content Standard

Related

Related Material:

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. Domestic advertisements;

J. Walter Thompson Company. Review Board records;

Wells Rich Greene, Inc. records.

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:

Advertising -- Brand name products -- United States
Television advertising -- United States
Television commercials -- United States

Names:

John W. Hartman Center for Sales, Advertising & Marketing History
Ford Motor Company
Kraft Foods Company
Sylvania Electric Products, Inc.