Summary Data Files, 1947-1960s

Scope and content:

While the "Summary Sheets" listed below logically belong in this category, other information that was (1) summary in form and (2) related directly to Brennan's surveys was also placed in this series. The Summary Data Files do not contain summary data for all of the surveys represented in the previous series. However, most of the information grouped by city below is also represented on corresponding pages within the Outdoor Advertising Survey Reports Series.

Some early reports do not indicate whether the data is from a masked remembrance or an unmasked remembrance survey. In cases where a folder holds one or more of these older reports, the folder is simply labeled "Remembrance" without the word "masked" or "unmasked." Also included are lists of posters used in surveys for particular cities. Cities with at least one folder of information are listed individually below. Summary information for other cities may be found in folders labeled "Various Cities." The series ends with miscellaneous summary information from the surveys, such as remembrance data listed by advertisement product type.

Cities are listed below in alphabetical order. See also Legal Size Files.

Contents

Using These Materials