Breyers Ice Cream sign salesman's catalog, 1948
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Summary
- Creator:
- Breyers Ice Cream Company
- Abstract:
- Breyers Ice Cream Company was founded in 1866 in Philadelphia, Penna.; incorporated in 1908. Became division of National Dairy Products Corporation in 1926. Collection comprises a Bryers Ice Cream salesman's catalog (12 pgs.), for the company's ice cream advertising signs, especially those to be placed outside a store or restaurant. The catalog was probably intended for the company's regional distributors, and includes statistics for ice cream sales in the Philadelphia market. Sign descriptions include a color copy of each sign, along with it's size, finish, weight, and illumination, as well as occasional other information, including such considerations as brackets, embossing, packing units, and store type.
- Extent:
- 0.2 Linear Feet
- Language:
- Materials in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.00149
Background
- Scope and content:
-
Collection comprises a Bryers Ice Cream salesman's catalog (12 pgs.), for the company's ice cream advertising signs, especially those to be placed outside a store or restaurant. The catalog was probably intended for the company's regional distributors, and includes statistics for ice cream sales in the Philadelphia market. Sign descriptions include a color copy of each sign, along with it's size, finish, weight, and illumination, as well as occasional other information, including such considerations as brackets, embossing, packing units, and store type.
- Biographical / historical:
-
Breyer's Ice Cream was founded in 1866 in Philadelphia, Penna.; incorporated in 1908. Became division of National Dairy Products Corporation in 1926.
- Acquisition information:
- Purchase, 2010
- Processing information:
-
Processed by: Alice Poffinberger, November 2010
Encoded by: Alice Poffinberger, November 2010
Accession(s) described in this finding aid: 2010-0175
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Sales personnel -- United States
Signs and signboards -- Catalogs
Advertising, Outdoor -- United States
Dairy products -- Marketing
Ice cream, ices, etc. -- Marketing
Advertising -- Food
Commercial agents -- United States - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Breyers Ice Cream Company
Contents
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- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], in the Breyers Ice Cream sign salesman's catalog, 1948, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1zs31