British print advertisements, 1937-1963 and undated
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Summary
- Creator:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 3.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11662
Background
- Scope and content:
-
Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Acquisition information:
- The British print advertisements collection was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2018.
- Processing information:
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Processed by Richard Collier, Sept. 2018;
Accessions described in this collection guide: 2018-0127
- Arrangement:
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Arranged into two series: Advertisements and Advertising Designs; Mounted Advertisements
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], British print advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.