Tom Burrell papers, 1949-2016 and undated

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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced. Materials may be stored in an offsite facility. Please allow two business days...
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Summary

Creator:
Burrell, Tom
Abstract:
Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971. Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
28.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11678

Background

Scope and content:

Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971.

Born 1939, Chicago; BA English, Roosevelt University 1962; copywriter: Wade Advertising 1960-1964, Leo Burnett 1964-1967, Foote Cone Belding 1967-1968; copy supervisor, Needham Harper Steers 1968-1971; cofounded Burrell McBain agency 1971 with Emmett McBain (change to Burrell Communications 1974); merger with Publicis 2000; Albert Lasker lifetime achievement award 1986; AAF Hall of Fame 2005; published Brainwashed 2010.

Acquisition information:
The Tom Burrell papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2018.
Processing information:

Processed by Kasia Stempniak, May 2019

Accessions described in this collection guide: 2019-0136, 2018-0143

Arrangement:

Organized into the following series: Client Files; General Files; Presentations and Speeches; Book Files; Personal Files; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

Materials may be stored in an offsite facility. Please allow two business days for retrieval. Contact Research Services for further information.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Tom Burrell papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.