Kurt Carstensen papers, 1983-2004

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Summary

Creator:
Carstensen, Kurt
Abstract:
Kurt Carstensen is an advertising executive and specialist in media planning and brand marketing, based in New York, N.Y. Collection includes corporate organizational documents; media planning reports and analyses; memos; newsletters and other printed materials that document Carstensen's career with the Bates USA, Mad Dogs & Englishmen, and Messner Vetere Berger McNamee Schmetterer/Euro RSCG agencies. Clients include Atkins, Canadian Club, CBS, Philips, CNN, MCI, NFL Sunday Ticket, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.8 Linear Feet
Language:
Materials in English.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.13184

Background

Scope and content:

Collection includes corporate organizational documents; media planning reports and analyses; memos; newsletters and other printed materials that document Carstensen's career with the Bates USA, Mad Dogs & Englishmen, and Messner Vetere Berger McNamee Schmetterer/Euro RSCG agencies. Clients include Atkins, Canadian Club, CBS, Philips, CNN, MCI, NFL Sunday Ticket, and Warner-Lambert.

Biographical / historical:

Kurt Carstensen is an advertising executive and specialist in media planning and brand marketing, based in New York, N.Y.

Kurt Carstensen was born May 3, 1966. He graduated from North Carolina State University.

Work: Media planning, Bates USA (1989-2000); City of West Hollywood public access television (1993-1995); Media Director, Mad Dogs & Englishmen (2000-2005); Senior account manager, National Enquirer/American Media (2005-2010); Director, Gotham Direct (2010-2011); Account Lead, Crossmedia (2011-2014); Vice President, Brand Partnerships, Parade Media (2014-2022); Marketing Director, Weekly World News (2022-)

Source: LinkedIn viewed May 4, 2026.

Source: Ancestry.com viewed May 4, 2026; U.S. Public Records Index

Acquisition information:
The Kurt Carstensen papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Kurt Carstensen in 2026.
Processing information:

Processed by Richard Collier, May 2026;

Accessions described in this collection guide: 2026-0027.

Arrangement:

Organized into the following series: Bates USA; Mad Dogs & Englishmen; Messner Vetere Berger McNamee Schmetterer/Euro RSCG.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Kurt Carstensen papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m16742