Cessna Aircraft Company Spring Training Play Book, probably 1972
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Summary
- Creator:
- Cessna Aircraft Company
- Abstract:
- Manufacturer of private aircraft founded in 1911 in Wichita, Kan., Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.
- Extent:
- 0.1 Linear Feet
- Language:
- Materials in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.00206
Background
- Scope and content:
-
Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.
- Biographical / historical:
-
The Cessna Aircraft Company is a manufacturer of private aircraft founded in 1911 in Wichita, Kansas
- Acquisition information:
- Purchase, 2010
- Processing information:
-
Processed by: Alice Poffinberger, July 2010
Encoded by: Noah Huffman, September 2010
Accession(s) described in this finding aid: 2010-0076
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], in the Cessna Aircraft Company Spring Training Play Book, probably 1972, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m12319