Cessna Aircraft Company Spring Training Play Book, probably 1972

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Summary

Creator:
Cessna Aircraft Company
Abstract:
Manufacturer of private aircraft founded in 1911 in Wichita, Kan., Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.
Extent:
0.1 Linear Feet
Language:
Materials in English
Collection ID:
RL.00206

Background

Scope and content:

Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.

Biographical / historical:

The Cessna Aircraft Company is a manufacturer of private aircraft founded in 1911 in Wichita, Kansas

Acquisition information:
Purchase, 2010
Processing information:

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, September 2010

Accession(s) described in this finding aid: 2010-0076

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Selling -- Airplanes
Airplanes -- Marketing
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Cessna Aircraft Company
Cessna Aircraft Company

Contents

Using These Materials

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Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Cessna Aircraft Company Spring Training Play Book, probably 1972, David M. Rubenstein Rare Book & Manuscript Library, Duke University.