Charles W. Hoyt Company records, 1894-1973 and undated, bulk 1909-1928
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- Charles W. Hoyt Company
- 4.4 Linear Feet
- Collection ID:
- Scope and content:
The records of the Charles W. Hoyt Company advertising agency span the years 1894-1973 with the bulk dating between 1909-1928. The collection primarily documents the founding and operation of the company, and to a lesser extent the personal activities of the Hoyt family (Charles, Effie, Winthrop, and Everett) and Winthrop's service during World War II in the U. S. Army Air Force. Materials include correspondence, scrapbooks, company publications and manuals, financial records, clippings, diaries, writings, drawings, photographs, house advertisements, Nazi medals, song lyrics, and printed material. Very little information exists in the collection concerning the Hoyt Company's clients. The only client advertisements that survive were produced for Merck and Co. The Hoyt company scrapbooks document some activities for clients including Arnold Bakers, Golden Blossom Honey, Jamaica Tourist Board, KLM, Stanley Home Products, the Charles B. Woolson Co. and the State of New Hampshire. The collection contains correspondence between family members as well as between the company and Merck and Co., the Charles B. Knox Co., and William Benton, one of the founders of the Benton and Bowles advertising agency. Another notable person mentioned in the collection is Hoyt Company employee Samuel Meek, who would go on to become an important executive for the J. Walter Thompson Company advertising agency. The collection is organized into the Company Series; the Family Series; and the Winthrop Hoyt World War II Series. Large-format items are located in the Oversize Materials.
The Company Series contains the bulk of material in the collection and is concerned with the founding, and subsequent operation of the Charles W. Hoyt Company from 1909 to 1965 by Charles W. Hoyt (until his death in 1928), and then by his sons Winthrop and Everett "Red" Hoyt. The Company produced and sold advertising and marketing plans to clients in addition to providing other advertising services. Charles Hoyt's philosophy of "planned" advertising is well-documented.
The Family Series consists of personal diaries, correspondence, photographs and other printed materials relating to Hoyt family members as distinct from the activities of the Charles W. Hoyt Company. Family members for whom materials exist include Charles W. Hoyt, Effie Smith Hoyt, Winthrop Hoyt, and Everett "Red" Hoyt.
The Winthrop Hoyt World War II Records Series documents Hoyt's service during the war as an intelligence officer in the United States Army Air Force. It includes correspondence and writings, photographs, Nazi medals and other materials.
Oversize Materials include items removed from other series due to their size.
- Biographical / historical:
Charles W. Hoyt Date Event 1862Born 1889-1891Traveling salesman throughout New England 1891-1894Attended Yale University; graduated with a degree in mechanical engineering 1894-1899Traveling salesman for his father's wholesale company 1899-1904Secretary and treasurer of a large wholesale firm selling to grocery and general store trade 1903-1928Ran a small mail order stationery business, the George B. Woolson Co., selling Woolson Economy Expense Books 1904Became manager of the New Haven branch of Armour and Company 1904-1909General superintendent of the Southern New England Division of Armour and Company 1909 Apr.Opened the Charles W. Hoyt Advertising Agency in New Haven, Conn. 1910Hoyt Agency opened branch office in New York run by C.B. Donovan 1913 and 1918Published Scientific Sales Management 1913Traveled with wife Effie Smith Hoyt to Europe 1914Hoyt Agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase "Planned Advertising" and began to sell plans for $1000Hoyt Family moved to Garden City, N.Y. 1916 JuneBecame Charter member of the New York Sales Managers' Club 1923Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc. 1924 July-Oct.Traveled with Effie, along with sons Winthrop and Everett Hoyt, to England for the International Meeting of the Advertising Clubs of the World 1928 Sept. 16Killed in a riding accidentWinthrop and Everett "Red" Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board 1963 Jan. 23Effie Smith Hoyt died Winthrop Hoyt Date Event 1900 Dec. 2Born to Charles W. and Effie Smith Hoyt in New Haven, Conn. 1918-1922Attended Yale University, where he worked on the Yale News 1922-1924Employed with the American Agriculturist 1924-1925Employed with W.S. Crawford, Ltd., advertising agency, London, England 1925Joined the Charles W. Hoyt Company, Inc. 1928Took over the Hoyt Company as president following the death of Charles W. Hoyt 1942Resigned as President of agency to serve in World War II as an intelligence officer with the US Army Air Force 1946Rejoined the Charles W. Hoyt Company, Inc. and was elected Chairman of the Board 1949 Feb. 5Married Lyn Chappel in Darien, Conn. 1953-1954Served as Secretary-Treasurer of the American Association of Advertising Agencies 1989 Sept. 9Died Everett Date Event 1905Born to Charles W. and Effie Smith Hoyt in New Haven, Conn. 1923-1927Attended Yale University; graduated with a BA 1927Worked in the Springfield, Mass. office of the Charles W. Hoyt Company, Inc. 1928 Sept. 16Became secretary of the Hoyt Company following the death of Charles W. Hoyt 1942Named President of Charles W. Hoyt Company, Inc. The Charles W. Hoyt Company, Inc. Date Event 1909 Apr.The Charles W. Hoyt Advertising Agency opened in New Haven, Conn. 1910Hoyt Agency opened branch office in New York run by C.B. Donovan 1914Hoyt Agency headquarters moved from New Haven, Conn. to New York, N.Y. and agency incorporated as Hoyt Service, Inc. Hoyt registered the phrase "Planned Advertising" and began to sell plans for $1000 1923Hoyt Service, Inc. changed its name to Charles W. Hoyt Company, Inc. 1928 Sept. 16Following the death of Charles W. Hoyt, Winthrop and Everett "Red" Hoyt took over the agency, with Winthrop as President and Everett as Secretary; Ralph Talley became Chairman of the Board 1929Agency discontinued selling plans and adopted a more conventional style of advertising 1965Charles W. Hoyt Company, Inc. was sold to Rumrill Agency and became the Rumrill-Hoyt Agency. Later Rumrill-Hoyt was absorbed into the Saatchi and Saatchi and Rowland agency.
- Acquisition information:
- The Charles W. Hoyt Company Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1995. The records were donated by Tony Hoyt on behalf of the Hoyt family.
- Processing information:
Processed by Phoebe Evans. Processing was supported in part by gifts from the John and Kelly Hartman Foundation.
Completed August 24, 1998
Encoded by Richard Collier, Katherine Rose
- Rules or conventions:
- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- World War, 1939-1945 -- Military intelligence -- United States
United States. Army air forces -- History -- World War, 1939-1945
World War, 1939-1945
Advertising agencies -- United States
- Clippings (information artifacts)
- Charles B. Woolson Company
Charles W. Hoyt Company
Benton & Bowles
John W. Hartman Center for Sales, Advertising & Marketing History
Merck and Co
Charles B. Knox Co
Hoyt, Charles W., 1862-1928
Hoyt, Effie Smith, ?-1963
Hoyt, Everett Red, 1905-
Hoyt, Winthrop, 1900-1989
Meek, Samuel W. (Samuel Williams), 1895-
Benton, William, 1900-1973
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Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
Access to one scrapbook in the Charles W. Hoyt Papers is closed for preservation reasons; a photocopy is available for use. Two Nazi Medals may be used only with staff supervision. For further information, consult a reference archivist.
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[Identification of item], Charles W. Hoyt Company Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.