Chevrolet salesmanship literature, 1925-1932

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Summary

Creator:
General Motors Corporation. Chevrolet Motor Division
Abstract:
Chevrolet is a division of General Motors Corporation, founded in 1911 in Detroit, Mich. Collection consists of nine pamphlets addressed to Chevrolet sales personnel. Topics include closing sales, new product features, prospective buyer resistance, sales incentive programs, and seasonal selling. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
Language:
Materials in English.
Collection ID:
RL.12099

Background

Scope and content:

Collection consists of nine pamphlets addressed to Chevrolet sales personnel. Topics include closing sales, new product features, prospective buyer resistance, sales incentive programs, and seasonal selling.

Biographical / historical:

Chevrolet is a division of General Motors Corporation, founded in 1911 in Detroit, Mich.

Acquisition information:
The Chevrolet salesmanship literature were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Walkabout Books in 2023.
Processing information:

Processed by Richard Collier, Apr. 2023;

Accessions described in this collection guide: 2023-0042.

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Selling -- Automobiles
Automobile dealers -- United States
Automobiles -- Marketing
Sales personnel -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Chevrolet salesmanship literature, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m14x7g