Coca-Cola advertising fact sheets, 1969 April - August
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Summary
- Creator:
- Coca-Cola Company and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- The Coca-Cola Company and its flagship product, Coca-Cola (a carbonated soft drink), were founded by John S. Pemberton in 1886. Collection contains seven advertising "Fact Sheets" created by the Advertising and Sales Promotion Department of the Coca-Cola Company in 1969. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.1 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.12031
Background
- Scope and content:
-
Collection contains seven advertising "Fact Sheets" created by the Advertising and Sales Promotion Department of the Coca-Cola Company. The sheets address different avenues for marketing Coca-Cola, including television commercials and programs, Family Reunion Day, kits promoting the pairing of Coca-Cola with cheese and crackers, and more.
Of particular note is Fact Sheet 315, which addresses marketing to Black communities, whom the company identifies as an "important market segment." This fact sheet uses language such as "tell it like it is" and "soul series" to describe this marketing effort.
Several of the fact sheets make reference to attachments or additional materials--please note that these attachments are not included in the collection. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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The Coca-Cola Company and its flagship product, Coca-Cola (a carbonated soft drink), were founded by John S. Pemberton in 1886 in Atlanta, G.A. The drink was named by Frank Robinson, the company's accountant. In the 1960s the company launched advertising campaigns with slogans "Things Go Better with Coke" (1963) and "It's the Real Thing" (1969). In 1969 the Advertising and Sales Promotion Department created "Fact Sheets" with information about different marketing campaigns and materials.
Source: Coca-Cola Company, "125 Years of Sharing Happiness: A Short History of The Coca-Cola Company," 2011 (accessed July 14, 2022).
- Acquisition information:
- The Coca-Cola Advertising Fact Sheets were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Ebay.com in 2022.
- Processing information:
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Processed by Leah Tams, July 2022.
Accessions described in this collection guide: 2022-0069.
Titles are original and were transcribed as they appear in the material.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Collection is open for research.
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- Preferred citation:
-
[Identification of item], Coca-Cola Advertising Fact Sheets, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1kf1d