Coca-Cola Company Star Salesman Kit, 1949-1951

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Summary

Creator:
Coca-Cola Company
Abstract:
The Coca-Cola Company was founded in Atlanta in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola salesmen. The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women. Acquired as a part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2 Linear Feet
43 Items
Language:
Material in English
Collection ID:
RL.00238

Background

Scope and content:

The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women.

Biographical / historical:

For information on the history of the Coca-Cola Company, visit the corporate website:

thecoca-colacompany.com

Acquisition information:
The Coca-Cola Company Star Salesman Kit was purchased by the David M. Rubenstein Rare Book Manuscript Library in 2010.
Processing information:

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 2010-0077 is described in this finding aid.

Arrangement:

Items were removed from the Salesman Kit case and arranged by format: printed materials, filmstrips, and phonograph records.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Coca-Cola Company Star Salesman Kit, David M. Rubenstein Rare Book & Manuscript Library, Duke University