Commentary Magazine advertising pages, 1961-1992
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Summary
- Extent:
- 3.6 Linear Feet
183 Items - Language:
- English.
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
John W. Hartman Center for Sales, Advertising & Marketing History - Collection ID:
- RL.00248
Background
- Scope and content:
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Collection consists of covers and advertising sections only taken from several decades of Commentary magazine issues. The material illustrates products, pitches, and endorsers marketed to the readership, primarily well-educated American Jews. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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Magazine published by the American Jewish Committee primarily for the Jewish population in the United States.
- Processing information:
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Processed by Joshua Kaiser
Completed June 12, 2002
Encoded by Ruth E. Bryan and Joshua Kaiser
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Group identity -- Periodicals
Ethnic groups -- Periodicals
Ethnicity -- Periodicals
Advertising, Magazine
Minority consumers -- United States
Target marketing
Jewish periodicals
Jews -- United States -- Periodicals
Jews -- Periodicals
Advertising -- United States - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
American Jewish Committee
John W. Hartman Center for Sales, Advertising & Marketing History
Contents
Using These Materials
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Using These Materials
- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], Commentary Magazine advertising pages, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1f31q