Compton Advertising, Inc. records, 1919-1956 and undated
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Summary
- Creator:
- Compton Advertising, Inc.
- Abstract:
- Compton Advertising, Inc. was founded in 1937, formed out of the former company Blackman Advertising, Inc. In the 1980s Compton merged with, and was eventually absorbed by, Saatchi & Saatchi. The Compton Advertising, Inc. Records cover the years 1915-1956 and includes proofs of house advertisements and brochures promoting Blackman Advertising, Inc.; its successor Compton Advertising, Inc.; and the Blackett, Sample & Hummert, Inc. agency. Contains an album of mounted photographs; and credentials charts intended for new business presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 2 Linear Feet
100 Items - Language:
- Material in English
- Collection ID:
- RL.00251
Background
- Scope and content:
-
The Compton Advertising, Inc. Records cover the years 1915-1956 and includes proofs of "house advertisements" and brochures promoting Blackman Advertising, Inc.; its successor Compton Advertising, Inc.; and the Blackett, Sample & Hummert, Inc. agency. Contains an album of mounted photographs; and credentials charts intended for new business presentations.
- Biographical / historical:
-
Blackman Company: The Blackman Company was founded by Oscar Blackman and Frank Hermes in 1908, and became known for its 60-year handling of the Procter & Gamble company beginning in the 1920s. In 1935, the company was purchased by its employees Richard Compton (President), Leonard Bush and Alfred Stanford, and two years later was renamed Compton Advertising, Inc. After a period of marked growth during the 1950s and 1960s, Compton merged in 1977 with the Saatchi & Saatchi agency, and was ultimately bought out by that company in 1982. In 1984 Compton was renamed Saatchi, Saatchi & Compton; in 1986, the company was renamed Saatchi & Saatchi.
Blackett-Sample-Hummert: The Blackett-Sample-Hummert Company was founded in 1923 in Chicago. Beginning in the late 1920s, the company became known for its work on behalf of Procter & Gamble soap products, producing daytime radio dramas promoting the products; these became known as "soap operas". Some twenty years later, in 1948, the company relocated to New York City, a hub of television broadcasting. The company eventually became known as Dancer Fitzgerald Sample and was purchased by Saatchi & Saatchi for $75 million in 1986. The two companies merged soon after to form the subsidiary company Saatchi & Saatchi DFS Compton.
- Acquisition information:
- The Compton Advertising, Inc. Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from O. Milton Gossett in 2003.
- Processing information:
-
Processed by Melissa Pascoe, Ashley Urquhart, February 2009
Encoded by Jessica Wood, March 2009
Accession 2003-0171 is described in this finding aid.
- Arrangement:
-
The collection is arranged into four categories by company name: Blackett, Sample & Hummert, Inc.; Blackman Company; Blackman-Ross Company; and Compton Advertising, Inc. Items were arranged alphabetically by company name and date.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies -- United States -- History -- 20th century
Advertising -- United States
Advertising - Format:
- Photographs
Proofs (printed matter)
House organs
Photograph albums - Names:
- Compton Advertising, Inc.
Blackett-Sample-Hummert, Inc.
Compton Advertising, Inc.
Blackman-Ross Company
John W. Hartman Center for Sales, Advertising & Marketing History
Compton, Richard J., 1892-1951
Hummert, Frank, 1882-1966
Contents
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- Preferred citation:
-
[Identification of item], Compton Advertising, Inc. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.