Consumer Reports. Educational Services Division records, 1936-2001
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Summary
- Creator:
- Consumer Reports (Firm)
- Abstract:
- Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The Educational Services Division was primarily responsible for producing consumer education materials especially for children and young adults. The Educational Services Division records include: Board reports; classroom teaching plans; correspondence and memoranda; governmental and non-governmental agency reports and publications; and other printed materials. The collection also includes materials relating to some of the Division directors (Charlotte Braecher, David Schoenfeld, James Mendenhall) as well as Consumer Union's National Educational Advisory Committee which oversaw the Division's activities. Projects involving a variety of media (print, television, internet) include Best Buy Gifts; the Buy Me That! series; Captive Kids; HBO specials; Penny Power; Selling America's Kids; and Zillions/Zillions TV. Organizations represented in the collection include Channel One; Consumer Education Materials Project; Job Corps; Lincoln High School; and the U.S. Office of Economic Opportunity. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 24.0 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.11825
Background
- Scope and content:
-
The Educational Services Division records include: Board reports; classroom teaching plans; correspondence and memoranda; governmental and non-governmental agency reports and publications; and other printed materials. The collection also includes materials relating to some of the Division directors (Charlotte Braecher, David Schoenfeld, James Mendenhall) as well as Consumer Union's National Educational Advisory Committee which oversaw the Division's activities. Projects involving a variety of media (print, television, internet) include Best Buy Gifts; the Buy Me That! series; Captive Kids; HBO specials; Penny Power; Selling America's Kids; and Zillions/Zillions TV. Organizations represented in the collection include Channel One; Consumer Education Materials Project; Job Corps; Lincoln High School; and the U.S. Office of Economic Opportunity.
- Biographical / historical:
-
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The Educational Services Division was primarily responsible for producing consumer education materials especially for children and young adults.
- Acquisition information:
- The Consumer Reports. Educational Services Division records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2019.
- Processing information:
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Processed by Richard Collier, April 2021;
Accessions described in this collection guide: 2019-0130.
- Arrangement:
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Organized into the following series: Administrative and General Files; Projects and Programs.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], Consumer Reports. Educational Services Division records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1dh9k