Consumer Reports. Marketing and Circulation records, 1936-2007

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Summary

Creator:
Consumer Reports (Firm)
Abstract:
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union. Marketing and Circulation records include budget reports, clippings, correspondence, mailings, planning and research reports and other printed materials that document Consumers Union's efforts to promote its publications primarily through direct-to-consumer advertising, subscription, and subscription renewal campaigns. Correspondents include Consumers Union executives such as Colston Warne, Jonathan Leff, Sidney Shainwald, and Walker Sandbach; as well as consultants, periodical distribution firms, and subscription service providers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
18.0 Linear Feet
Language:
Materials are in English.
Collection ID:
RL.11929

Background

Scope and content:

Marketing and Circulation records include budget reports, clippings, correspondence, mailings, planning and research reports and other printed materials that document Consumers Union's efforts to promote its publications primarily through direct-to-consumer advertising, subscription, and subscription renewal campaigns. Correspondents include Consumers Union executives such as Colston Warne, Jonathan Leff, Sidney Shainwald, and Walker Sandbach; as well as consultants, periodical distribution firms, and subscription service providers.

Biographical / historical:

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union.

Marketing and Circulations operations are responsible for the promotion of Consumers Union publications; subscription and distribution research; and communications with current and former subscribers.

Acquisition information:
The Consumer Reports. Marketing and Circulation records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2019.
Processing information:

Processed by Kristina Thomas, February, 2022

Accessions described in this collection guide: 2019-0130

Arrangement:

Organized into the following series: Administrative and General Files; Direct Mail Campaigns; Promotional Activities.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
consumer protection
Consumer advocacy
Consumer education
Publishers and publishing -- United States
Advertising, Direct-mail
Advertising, Direct marketing
Direct marketing -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item] Consumer Reports. Marketing and Circulation records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.