Dade Media records, 1970-2012 and undated

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Restrictions:
Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
Dade Media
Abstract:
Dade Media Inc. is a marketing and advertising agency based in Delray Beach, Florida. The collection includes promotional materials; trade literature; outdoor awards publications; slides and photographs of billboards and mall advertisements; audio cassettes; and other materials relating to outdoor advertising. Companies represented include 3M National, AK Media, Atomic Props and Effects, Eller Media Company, Foster and Kleiser, Honda, Institute of Outdoor Advertising (IOA), Metromedia Technologies (MMT), Outdoor Advertising Association of America (OAAA), Outdoor Advertising Magazine, TDI, Titan Outdoor, and Young and Rubicam (Y&R). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.2 Linear Feet
Language:
Materials in English.
Collection ID:
RL.11922

Background

Scope and content:

The Dade Media records span the years 1970 to 2012 and undated and include printed materials, slides and photographs, and audio cassettes. Printed materials include promotional materials, trade literature, and awards programs related to outdoor advertising. Companies represented in the collection include 3M National, AK Media, Atomic Props and Effects, Eller Media Company, Foster and Kleiser, Honda, Institute of Outdoor Advertising (IOA), Metromedia Technologies (MMT), Outdoor Advertising Association of America (OAAA), Outdoor Advertising Magazine, TDI, Titan Outdoor, and Young and Rubicam (YandR). The collection includes slides and photographs of billboards and mall advertising from the 1970s and 1980s, including several slides of Coca-Cola billboards. Slide topics include airlines, automobiles, beverages, cameras, entertainment, fashion, fast food, food, health, housing, humor, mall advertising, manufacturing, media, montages, people, real estate, signs, spring water, teasers, termites, tobacco, travel, and several slide collections that accompanied presentations.

Biographical / historical:

Dade Media Inc. is a marketing and advertising agency based in Delray Beach, Florida. The collection was assembled by Keith Kenner, who has been Vice President - Principal of Dade Media from 1999 to 2021 and continuing. Prior to that position, Kenner was a National Account Manager at 3M Media (1986-1996), an Account Executive at McNaughton Lithograph (1982-1986), and a National Account Manager at the Institute of Outdoor Advertising (1979-1981).

Acquisition information:
The Dade Media records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2021.
Processing information:

Processed by Emma Davenport, September, 2021

Accessions described in this collection guide: 2021-0016

Arrangement:

Organized into the following series: Printed Materials; Slides and Photographs.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Dade Media records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m17m8p