Dayton Company Advertising Scrapbooks, 1904-1968

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Summary

Creator:
Dayton Company
Abstract:
The Dayton Company, founded in 1902 in Minneapolis, Minn., was the predecessor firm to the Target Corporation, one of the largest retail chains in the United States. The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
Extent:
170 Linear Feet
509 Items
Language:
Material in English
Collection ID:
RL.00297

Background

Scope and content:

The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain (the predecessor entity of the Target discount chain) in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.

The collection is organized into the categories of Affiliate and Subsidiary Stores advertising and Dayton Company advertising, therein alphabetically by store name, within which the volumes are arranged in roughly chronological order.

Biographical / historical:
Chronology
Date Event
1902
George D. Dayton bought Goodfellows store in Minneapolis, Minn., and assumed presidency of the company
1903
Goodfellows renamed as Dayton's Daylight Store; the company name changed to Dayton Dry Goods Company
1907
Dayton's took over Bargain Basement, where odd lots and discontinued merchandise was sold
1910
Dayton Dry Goods Company renamed as The Dayton Company
1916
Hugh Arthur hired as advertising manager
1917
Bargain Basement renamed the Downstairs Store
1918
Delivery service began
Dayton Foundation created
1919
Air shipment and delivery began
1924
The Looking Glass and Sub-Deb specialty shops opened
1926
Men's store opened
1927
University store opened
1929
J.B. Hudson and Son acquired and renamed J.B. Hudson, Inc.
1935
Horse delivery service replaced by a truck fleet
1938
The Model Room, specializing in high fashion dresses, opened
1943
The Model Room renamed as The Oval Room
1947
New Sky Room opened
1948
New Looking Glass specialty shop opened
Hugh Arthur retired as advertising director
1954
Fantle Bros. of Sioux Falls, S.D., acquired
Dayton's Rochester store opened
1956
Southdale Center opened
1959
Schuneman's of St. Paul, Minn., acquired; eventually renamed Dayton's-St. Paul
1962
Brookdale Center opened
First Target discount store opened
1965
B. Dalton Booksellers founded by the Dayton Co.
1967
Dayton Corporation first public stock offering
Fantle Brothers reacquired by the Fantle family
1969
Dayton Corporation and J.L. Hudson Company merged to form the Dayton Hudson Corporation
1978
Mervyn's department stores acquired
1987
B. Dalton Booksellers sold to Barnes & Noble, Inc.
1990
Marshall Field's department stores acquired
2000
Dayton Hudson Corporation renamed as the Target Corporation
2004
Marshall's and Mervyn's chains are sold to allow Target to concentrate on discount merchandising
Acquisition information:
The Dayton Company Advertising Scrapbooks were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2006.
Processing information:

Processed by Richard Collier and the Rubenstein Library Staff, September 2006

Processing was supported in part by a gift from the Target Corporation

Encoded by Richard Collier

Completed March 2007

Accession 2006-0094 is described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Dayton Company Advertising Scrapbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University.