Dayton Company Advertising Scrapbooks, 1904-1968
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Summary
- Creator:
- Dayton Company
- Abstract:
- The Dayton Company, founded in 1902 in Minneapolis, Minn., was the predecessor firm to the Target Corporation, one of the largest retail chains in the United States. The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
- Extent:
- 170 Linear Feet
509 Items - Language:
- Material in English
- Collection ID:
- RL.00297
Background
- Scope and content:
-
The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain (the predecessor entity of the Target discount chain) in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
The collection is organized into the categories of Affiliate and Subsidiary Stores advertising and Dayton Company advertising, therein alphabetically by store name, within which the volumes are arranged in roughly chronological order.
- Biographical / historical:
-
Chronology Date Event 1902 George D. Dayton bought Goodfellows store in Minneapolis, Minn., and assumed presidency of the company1903 Goodfellows renamed as Dayton's Daylight Store; the company name changed to Dayton Dry Goods Company1907 Dayton's took over Bargain Basement, where odd lots and discontinued merchandise was sold1910 Dayton Dry Goods Company renamed as The Dayton Company1916 Hugh Arthur hired as advertising manager1917 Bargain Basement renamed the Downstairs Store1918 Delivery service beganDayton Foundation created1919 Air shipment and delivery began1924 The Looking Glass and Sub-Deb specialty shops opened1926 Men's store opened1927 University store opened1929 J.B. Hudson and Son acquired and renamed J.B. Hudson, Inc.1935 Horse delivery service replaced by a truck fleet1938 The Model Room, specializing in high fashion dresses, opened1943 The Model Room renamed as The Oval Room1947 New Sky Room opened1948 New Looking Glass specialty shop openedHugh Arthur retired as advertising director1954 Fantle Bros. of Sioux Falls, S.D., acquiredDayton's Rochester store opened1956 Southdale Center opened1959 Schuneman's of St. Paul, Minn., acquired; eventually renamed Dayton's-St. Paul1962 Brookdale Center openedFirst Target discount store opened1965 B. Dalton Booksellers founded by the Dayton Co.1967 Dayton Corporation first public stock offeringFantle Brothers reacquired by the Fantle family1969 Dayton Corporation and J.L. Hudson Company merged to form the Dayton Hudson Corporation1978 Mervyn's department stores acquired1987 B. Dalton Booksellers sold to Barnes & Noble, Inc.1990 Marshall Field's department stores acquired2000 Dayton Hudson Corporation renamed as the Target Corporation2004 Marshall's and Mervyn's chains are sold to allow Target to concentrate on discount merchandising - Acquisition information:
- The Dayton Company Advertising Scrapbooks were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2006.
- Processing information:
-
Processed by Richard Collier and the Rubenstein Library Staff, September 2006
Processing was supported in part by a gift from the Target Corporation
Encoded by Richard Collier
Completed March 2007
Accession 2006-0094 is described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Department stores -- United States -- History -- 20th century
Department stores -- United States -- History
Discount houses (Retail trade) -- United States
Discount houses (Retail trade)
Department stores
Department stores -- United States
Department stores -- Advertising
Discount houses (Retail trade) -- United States -- History
Discount houses (Retail trade) -- United States -- History -- 20th century
Advertising, Newspaper
Advertising fliers - Format:
- Scrapbooks
- Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
J.B. Hudson, Inc.
Dayton Company
J.B. Hudson & Son (Firm)
Donaldson's (Firm: Minneapolis, Minn.)
William Donaldson & Company (Minneapolis, Minn.)
Target Corporation -- History
L.S. Donaldson Company (Minneapolis, Minn.)
Dayton Company
Dayton Corporation
Dayton Hudson Corporation
B. Dalton Bookseller (Firm)
Contents
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Collection is open for research.
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- Preferred citation:
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[Identification of item], Dayton Company Advertising Scrapbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University.