Direct Marketing Association records, 1951-1959, 1998-2007

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Restrictions:
Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
Direct Marketing Association (U.S.)
Abstract:
The Direct Marketing Association was a trade association for firms dealing in direct mail and direct-to-consumer advertising and marketing, founded in New York in 1917 as the Direct Mail Advertising Association. Renamed the Data and Marketing Association, the organization was acquired by the trade group Association of National Advertisers in 2018 and operates as a division within that firm. Collection includes a set of scrapbook portfolios submitted to the DMA as entries to the Direct Mail Leaders awards competition. Scrapbook pages include a mix of brochures, cards, envelopes and other mailings along with explanatory text and notes. In addition, the collection includes an incomplete run of the DMA ECHO awards distributed on CD-ROM. Firms represented include Ciba; Edward Stern; R.R. Donnelly & Sons; Southern States Cooperative; U.S.Steel; and Westwood Community Methodist Church. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
4.0 Linear Feet
Language:
Materials in English.
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.13183

Background

Scope and content:

Collection includes a set of scrapbook portfolios submitted to the DMA as entries to the Direct Mail Leaders awards competition. Scrapbook pages include a mix of brochures, cards, envelopes and other mailings along with explanatory text and notes. In addition, the collection includes an incomplete run of the DMA ECHO awards distributed on CD-ROM. Firms represented include Ciba; Edward Stern; R.R. Donnelly & Sons; Southern States Cooperative; U.S.Steel; and Westwood Community Methodist Church.

Biographical / historical:

The Direct Marketing Association was a trade association for firms dealing in direct mail and direct-to-consumer advertising and marketing, founded in New York in 1917 as the Direct Mail Advertising Association. Renamed the Data and Marketing Association, the organization was acquired by the trade group Association of National Advertisers in 2018 and operates as a division within that firm.

Acquisition information:
The Direct Marketing Association records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2013.
Processing information:

Processed by Richard Collier, March 2026;

Accessions described in this collection guide: 2013-0080.

Arrangement:

Organized into the following series: Ciba scrapbooks (Direct Mail Leaders Exhibit); Other Direct Mail Leaders; DMA ECHO Awards.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Direct Marketing Association records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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